Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

4 “Customer Obsessed” Digital Messaging Trends of 2016

Lauren Gentile & Kara Trivunovic | December 08 2016

2016 is wrapping up, but the trends we’ve seen throughout the year will continue to make an impact as digital transformation forces brands to take a “customer obsessed” approach. A.

Three Marketing Tactics That Will Strike a Chord With Consumers

The Snipp Team , Snipp | December 07 2016

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales. The only way to a better customer.

The Virtual Playing Field

Davis Sehlke , T3 | December 07 2016

Imagine that you have access to the best seats available at any sporting event at a fraction of the cost. What if it became possible for you to sit courtside at the NBA Finals or behind home plate at.

Why Marketing Analytics Differs from Other Types of Business Analytics

The Cogensia Team , Cogensia Loyalty Solutions | December 06 2016

7 contrasts IT Executives need to know before making investments Technology has upended industries, capabilities, and functions, and has the ability to automate a great number of tasks. The.

Data Analytics

Amazon Go Shows That Most Retailers Still Haven’t Learned

Martin Mehalchin , PK | December 06 2016

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into a chain with hundreds.

A Quick Guide To Help You Cash In This Holiday Season

Andrew Cauthron , DataCandy | December 01 2016

Hey retailers! The holidays are fast approaching – are you ready?This festive time of year presents the perfect opportunity to delight customers while increasing their loyalty to your brand. We.

Why Thanksgiving Is the Perfect Time to Drive Travelers Back for Seconds

Kathy Menis , Signal | November 23 2016

Thanksgiving is just around the corner. Which means so, too, is one of the busiest travel periods of the year. While AAA hasn’t yet released its annual Thanksgiving travel forecast for 2016.

Tis’ the Season for Data Readiness

Susan McNally , Signal | November 21 2016

Get ready – Black Friday is almost here. Are you sure you’ve checked off every holiday preparation on your list?If you’re a retailer, the holidays will bring a surge of traffic to.

Why marketing automation isn’t bringing you immediate success

Jay Malowney | November 18 2016

Nearly every organization is using some sort of marketing automation today. Just like CRM helped automate sales during the previous decade, today marketing automation promises to help create a more.

Analytic Hierarchy of Needs

The Cogensia Team , Cogensia Loyalty Solutions | November 15 2016

About a week ago I was meeting with some of our analytic staff discussing differentiated strategies for distinct markets. It was one of those rare, fun conversations that extends beyond tactical.

Data Analytics

Rewriting the Script for Loyalty Programs

James Lanyon , T3 | November 15 2016

If it costs five to ten times more to acquire new customers than it does to sell to an existing one, then why don’t brands create loyalty programs that benefit their existing customer.

Three Things Marketers Can Learn From the 2016 Election

Kathy Menis , Signal | November 11 2016

If there is one key take-away for marketers from this year’s big Election Day Surprise, it’s this:It’s about the data, stupid.As Americans stood in line to cast their votes on.

Data Analytics

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