Supplier-Contributed Blogs

Is Your Marketing CRM Ready for Big Data?

The Cogensia Team , Cogensia Loyalty Solutions | February 13 2017

Big Data is transforming operations across the spectrum of industries and functions, including logistics, manufacturing, accounting, and even legal services.  One key area often identified is.

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Beyond the Payment Play — Thinking of Gift Cards as a Product

Monique Brown , CashStar | February 13 2017

When put to strategic use, gift cards have the power to acquire new customers and increase foot traffic while increasing revenue.When I think of the evolution of the gift card I am reminded of my.

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A Brighter Future Through Next Generation Payments

Jim Johnson , FIS Global | February 10 2017

Forget the current, siloed nature of payment processing. Retail payment hubs that manage all payment types from one platform are the future, and they’re coming soon. Best of all, they represent.

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How to Maximize Your Advertising Investment With Data Design

Ellen Foster | February 10 2017

I’ve got a thousand sound bites about Super Bowl advertising: It’s basically selfies for brands. It’s the opposite of 1:1 marketing. It’s a cross-category free-for-all.

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What Is the New Marketing Paradigm?

Scott Weller | February 09 2017

A new marketing paradigm has hatched, and it’s growing.  Where there was once division between marketing and IT teams now there is unity. Where technology once struggled to meet marketing.

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The New Prerequisite for Brand Loyalty: Make Your Customers Feel Loved

Jonathan Petrino , Signal | February 09 2017

It’s the Age of the Customer, the era of the Internet of Me. Brand names and physical footprints are no longer the decision-drivers they once were. Consumers have turned their trust to whatever.

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Fresh Start for 2017: 8 Steps to Spiffing Up Your Email Campaign

The Deluxe Team , Deluxe | February 08 2017

Are your email marketing campaigns hitting a stalemate? Maybe your open or click-through rates are dropping off, your content is lacking pizzazz or your subject lines are sounding more clichéd than.

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19 Facts You Should Know About Millennial Moms

The Snipp Team , Snipp | February 08 2017

DEMOGRAPHICS AND KEY TRENDSAs a generation, Millennials are the most populous generation in America’s history.There are an estimated 75.4 million Millennials in AmericaAbout 1 in 5 of the 43.5.

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How to Sustain Loyalty Through Your Mobile Engagement Strategy

Michelle Sequeira Yee , Bond Brand Loyalty | February 08 2017

In today’s mobile-driven marketplace, and with the rise of the Millennial “always on” consumer, having an app complement a retailer’s marketing strategy has become table.

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Social Trends 2017: Social Channels to Become More Visual

The Baesman Team , Baesman | February 07 2017

Social media has always been a visual experience. From the invention of Facebook, one of the main attractions was the socialization of pictures that could be shared and viewed.Fast-forward a decade.

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What’s Next for Mobile Marketing in 2017?

Judd Wheeler , 3Cinteractive | February 07 2017

In a space that is evolving by the day, it is more important than ever for marketers to stay ahead of the mobile technology and trends that consumers are demanding. As we kick off the new year, here.

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Do Hackathons Still Matter?

Nelan Schwartz , T3 | February 06 2017

The term might be outdated, but the idea of bringing teams together to solve big problems has never been more relevant.The word “hackathon” has no clear origin. I’m a runner, so I.

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