Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Future of Identity Is Persistence and Portability

Nick McCarthy , Signal | January 12 2017

Identity resolution is not a one-and-done. Rather, it is best viewed as an ongoing process.To optimize this process, marketers must think holistically about all of their customer data collection and.

Data Analytics

3 Things Your Hotel's Rewards Program Isn't Doing (But Should Be)

Lindsay Bloom | January 12 2017

WalletHub recently published a comparison of the 12 largest U.S. hotel chains’ rewards programs to help consumers navigate the confusing realm of points and status tiers. The results of.

What Millennials Want from QSR Loyalty Programs

Kim Finnerty | January 10 2017

Engaging customers is hard. There are more than 30 billion mobile moments happening every day in the U.S. according to research from Forrester Research, Inc. And marketers must be ready to meet.

The One Marketing Automation Hack That Deserves Your Attention

Alexandra Gehringer , Idomoo Ltd. | January 04 2017

What are we talking about when we talk about marketing automation? On a basic level, it refers to software platforms designed to automate marketing tasks like email, social media and website actions..

CX Lessons from 2016 (And Why You Should Stay Curious in 2017)

Simon Fraser , InMoment | January 04 2017

Earlier this year I shifted my priorities and focus, and chose pleasure and purpose over other engrained habits and needs.I was so “busy being busy” that I had forgotten the evident.

Mass and Personalized – Contradictory or Complementary?

Florian Baur , emnos | January 04 2017

In mature markets most retailers and FMCG suppliers rely heavily on mass promotion to retain and increase market share – despite a broad agreement that more personalised communication is needed.

3 Loyalty Trends That Will Make A Difference In 2017

Matt Goppee | January 03 2017

Building loyalty is paramount for brands looking to distinguish themselves and build a deeper relationship with their customer-base. Customers that feel like a particular brand understands them and.

Customer Data Powers Next-Generation Touchpoints

Kelly Davis , Signal | December 29 2016

The Internet of Things. Artificial intelligence. Virtual reality. These rising technologies will both create and be improved by customer data. So the identity infrastructure a marketer creates today.

3 Ways to Seize the Benefit of Email’s Versatility

Pamela McAtee | December 22 2016

Be nimble. Make sure your marketing plans can adapt to change. Sound familiar? That’s the life we live as marketers in the era of digital transformation. Although we spend months in planning.

Smart Brands Use Loyalty to Turn Holiday Shoppers into Long-term Customers

Chris McLaren | December 21 2016

eMarketer’s recent study suggests loyalty programs influence many customers as to where they decide to shop during the holidays. In fact, it states that over half of US internet users believe.

Loyalty / Rewards Programs

Customer Identity Drives Omnichannel Engagement

Neil Joyce , Signal | December 19 2016

Never before have brands had access to so much data. Yet never before has there been so much duplicate, disconnected and inaccurate information collected about their customers.Marketers, it appears.

Amazon Go: Rewarding Customers with Time and Trust

Kevin Nix , Marigold Engage + by Marigold | December 14 2016

In case you missed it, Amazon, Inc. is launching a new store in Seattle that aims to streamline the in-store shopping experience, and is poised to shake up the market. Called Amazon Go, shoppers.

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