Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Dynamic Duo: The Impact of Social Media and Content Marketing

The Metia Team , Metia | February 03 2017

Having lots of content is great, but it's nothing without an audience. That's where social media marketing can guarantee the success of your content strategy.The growth of social media.

Stock Trading with Loyalty Points

David Johnson , FIS Global | February 03 2017

Point redemption programs looking retain customers with stock portfoliosRewarding customer allegiance is nothing new, but we have seen a flourishing of loyalty schemes over the last few years. Not.

Loyalty / Rewards Programs

Moving Beyond What Customers Want to What Customers Need

Brennan Wilkie , InMoment | February 01 2017

Earlier this month, InMoment released our 2017 CX Trends Report. The objective of this annual exercise is to examine various areas of customer experience (CX) from both consumer and brand.

And So It Begins…2017

Phil Rubin | February 01 2017

The year is off to a furious start and if the first week is any indication, we are going to be in for quite a ride. It sounds cliché but this year feels different, for all kinds of reasons. Yet it.

Please Take It Personally

Don Graumann | January 31 2017

“Don’t take it personal” is a common retort when an interpersonal interaction goes wrong (usually after having offended someone). Or, at the very least, the communication was.

10 Things Your Video Content Marketing Strategy Should Include

The Idomoo Team , Idomoo Ltd. | January 24 2017

What is video content marketing and why has it become such a prominent part of any digital marketer's toolbox? How can you utilize this technology to market your brand and to increase your sales.

Seven Tips To Win The Competition For Attention

The Metia Team , Metia | January 24 2017

Anyone in marketing knows how tough it is to get noticed. Competition is fierce. The consumer is saturated with products, brands, and businesses that take up media space and the “attention.

Is Your Program Evolving Fast Enough and Ready for the New Year?

Efrem Berman | January 23 2017

We are surrounded by constant and increasing rates of change. In making purchase decisions, today’s customer has access to an amazing trove of data that makes her smarter and more.

Loyalty / Rewards Programs

Get to Know Your Customers In 2017

Jean-Yves Sabot | January 23 2017

It’s no secret getting to know your customers is essential for marketing success and data is a key element to achieving this. Marketers have long leveraged data to gain insight into the.

Avoid the January Refresh: 4 Options for Tier Qualification in Loyalty Programs

Alison Rohrs , PK | January 19 2017

On January 13, Delta emailed me my 2016 year-end SkyMiles statement. I had just started using the SkyMiles program a few months before, and had earned about two-thirds of the miles and spend needed.

The Value Pyramid & Creating Loyalty

Denis Pombriant , Marigold Engage + by Marigold | January 18 2017

There are several truths of customer loyalty that continue to prove out, though many businesses have been slow to adapt to their reality.First, and this is no surprise to anyone, loyal customers.

Customer Engagement

What Does a Chief Customer Officer Need to Be Successful?

Lisa Harmer , InMoment | January 17 2017

The role of Chief Customer Officer or Chief Experience Officer is still relatively new, and enterprise businesses are struggling to understand the role itself, and the roadmap to success.According to.

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