Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Do Loyalty Programs Cause Consumers to Spend More?

Andrew Cauthorn , DataCandy | February 15 2017

I belong to a number of reward and loyalty programs. My favorite program? The Capital One Venture Card. Two points for every dollar spent and an additional 40,000 points if you spend $3,000 within.

Six Common Customer Experience Strategy Pitfalls

The Mcorp Team , McorpCX | February 15 2017

For any organization striving to significantly improve customer experience, they need a plan to do so. That’s because the ability to design and deliver great customer experience doesn.

CX (Customer Experience)

The Transformation of Payments: A Flashpoint of Innovation

Sue Yasav , Synchrony Financial | February 14 2017

For any brand or company, the payment experience must be considered part of the sale. Think about the last time you went to a store and left because the line to pay was too long. Or the last time you.

Driving Loyalty by Putting a Face on Chatbots

Yotam Benami , Idomoo Ltd. | February 14 2017

It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers. A quick walk through the.

Is Your Marketing CRM Ready for Big Data?

The Cogensia Team , Cogensia Loyalty Solutions | February 13 2017

Big Data is transforming operations across the spectrum of industries and functions, including logistics, manufacturing, accounting, and even legal services. One key area often identified is.

Beyond the Payment Play — Thinking of Gift Cards as a Product

Monique Brown , CashStar | February 13 2017

When put to strategic use, gift cards have the power to acquire new customers and increase foot traffic while increasing revenue.When I think of the evolution of the gift card I am reminded of my.

A Brighter Future Through Next Generation Payments

Jim Johnson , FIS Global | February 10 2017

Forget the current, siloed nature of payment processing. Retail payment hubs that manage all payment types from one platform are the future, and they’re coming soon. Best of all, they represent.

How to Maximize Your Advertising Investment With Data Design

Ellen Foster | February 10 2017

I’ve got a thousand sound bites about Super Bowl advertising: It’s basically selfies for brands. It’s the opposite of 1:1 marketing. It’s a cross-category free-for-all.

What Is the New Marketing Paradigm?

Scott Weller | February 09 2017

A new marketing paradigm has hatched, and it’s growing. Where there was once division between marketing and IT teams now there is unity. Where technology once struggled to meet marketing.

The New Prerequisite for Brand Loyalty: Make Your Customers Feel Loved

Jonathan Petrino , Signal | February 09 2017

It’s the Age of the Customer, the era of the Internet of Me. Brand names and physical footprints are no longer the decision-drivers they once were. Consumers have turned their trust to whatever.

Fresh Start for 2017: 8 Steps to Spiffing Up Your Email Campaign

The Deluxe Team , Deluxe | February 08 2017

Are your email marketing campaigns hitting a stalemate? Maybe your open or click-through rates are dropping off, your content is lacking pizzazz or your subject lines are sounding more clichéd than.

19 Facts You Should Know About Millennial Moms

The Snipp Team , Snipp | February 08 2017

DEMOGRAPHICS AND KEY TRENDSAs a generation, Millennials are the most populous generation in America’s history.There are an estimated 75.4 million Millennials in AmericaAbout 1 in 5 of the 43.5.

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