Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

3 Ways to Ignite the Spark of Emotional Engagement in Your Customers

Kathy Menis , Signal | March 09 2017

Do you want your customers to feel emotionally engaged with your brand? Of course you do. Neuroscientists have proven, through fMRI brain-imaging studies, that emotions have a very strong impact on.

Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

Claudio Ayub , Perks.com | March 09 2017

The channel, and the strategy behind channel incentives, is continually adapting to new business models and reassessing the best ways to support the indirect sales route-to-market. It is evident that.

6 Little Changes That Will Make a Big Difference in Your Churn Rate

Alexandra Gehringer , Idomoo Ltd. | March 07 2017

You know what’s really fun? Pretending like you work in a perfect organization that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what.

Can Predicting Cardholder Behavior Help Reduce Prepaid Costs?

David Johnson , FIS Global | March 03 2017

Using behavioral analysis to extend the life of cardholders while reducing costsAccess to credit remains problematic for many people as restrictions resulting from the 2008 financial crisis continue.

Upgrade Your Frequent Flyer Programs with Engagement Loyalty

The Chirpify Team | March 03 2017

Airlines have come to innately understand the value of an existing customer–versus the cost of obtaining a new one–and that it makes good financial sense to reward loyal customers. After.

The Eye-Popping ROI of Customer Journey Mapping

The Mcorp Team , McorpCX | March 01 2017

Customer journey mapping continues to gain both traction and increased relevance as organizations around the globe continue to orient towards a more customer-centric way of doing business.Though by.

Navigating The Inbox – The Value of A Welcome Series

Kara Trivunovic | March 01 2017

New relationships are exciting. It is a time when you get to know someone and they get to know you. You learn about each other and determine how symbiotic the relationship can be, which takes time.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Kimbe MacMaster , Vidyard | February 28 2017

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has.

Customer Loyalty Is Changing — And You Should Too

The Baesman Team , Baesman | February 28 2017

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work.According to a recent Accenture survey, 78 percent of U.S. consumers are retracting.

The Four Top Marketing Trends of 2017 You Don’t Want To Miss

Tori Tsu , Deluxe | February 28 2017

We’re now a month into 2017, and like many small business owners and entrepreneurs, you’ve used January to recover from the holidays, refresh your New Year’s marketing and solidify.

Why Every Agency Needs A Developer Marketing Lead

Steve Ellis , Metia | February 27 2017

Gartner suggests 2017 could be the year that CMOs spend more on IT than CIOs. If that proves to be the case, they’d better be equipped to spend those dollars wisely.In a world of platforms.

Low Cost, High Payoff: 6 Ways To Thank Your Loyalty Members

Tiana Meintjes , Movio | February 27 2017

You’ve provided your loyalty members with a product, service or experience they can rely on, but is that enough? Offering a great service is the perfect way to begin, however the process.

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