Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Using Personalized Rewards To Encourage Loyalty

Olivier Reynaud-Guerrini , Movio | May 31 2017

Everybody loves a reward - especially if it’s something you really want! Delivering personalized rewards that your loyalty members will actually use doesn’t have to be mind-boggling, and .

Digital / Direct Marketing

How to Sell More to Existing Customers with Multichannel Loyalty

The CrowdTwist Team , CrowdTwist | May 30 2017

Loyalty programs are evolving to meet the growing expectations of consumers. Customers expect to be rewarded for spending their money with a brand no matter how or where they make the purchase. They.

Take a Page from Chase’s Loyalty Playbook

Gina Fleck | May 30 2017

Chase’s Sapphire Reserve card with its too-good-to-be-true sign-up bonus—100,000 points—now has a cult-like following. But beyond the physical rewards, what is making people flock.

Revolutionizing Retail with Wearables

Dan Peacock , FIS Global | May 26 2017

New wearable technology represents the POS frontlineWhat do you think? Will the increase in popularity for mobile payments help drive adoption of wearables by shoppers?You’re probably.

When It Comes to Personalization, Good Intentions Won’t Get it Done

Eric Holtzclaw , PossibleNOW | May 26 2017

If your company is working toward personalization, you're on the right track. But if you're overwhelmed at the possibilities, remember that all you're trying to do is be human: Listen to.

Digital / Direct Marketing

Taking The Leap With Data-Driven Marketing

Sarah Lewthwaite , Movio | May 24 2017

Over the past few years, I’ve witnessed the cinema industry starting to take a leap forward when it comes to big data. Discussions have evolved from initially questioning the need for data, to.

Constructing a Winning Customer Data Collection Process

Carrie Blum | May 23 2017

Prior to launching a loyalty program, developing a data collection structure will be imperative to the success of the loyalty program. By leveraging best practices for data collection, your structure.

Getting Customer Experience Strategy Right: Best Practices of CX Leaders

The McorpCX Team , McorpCX | May 23 2017

Once you define your customer experience strategy and begin the journey down it, you'll likely find a tipping point where people, data, technology and processes start to sync, and the benefits of.

CX (Customer Experience)

Navigating the inbox: Knowing when to say goodbye

Kara Trivunovic | May 19 2017

Saying goodbye is never easy. It can be difficult and complicated, but when it comes to your email program it may be a necessary task. What makes it so difficult for marketers to say farewell.

Building Loyalty is Easy: Do What Mom Taught You

The Baesman Team , Baesman | May 18 2017

In the current brand climate focused on revenue growth at all costs, the answer to driving customer loyalty is quite simple: Do what mom taught you.Or in other words: Just do the right thing.Across.

Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers?

Ernan Roman , PossibleNOW | May 18 2017

According to Forrester, "webrooming consumers will bring in $1.8 Trillion in sales in 2017." Marketers need to understand this new type of shopper. If you are not adjusting your.

Digital / Direct Marketing

What Are the Real Requirements for Your Mobile First Strategy?

Chris Cummings , Pitney Bowes | May 16 2017

With over 2.5 billion smartphones on earth and the average U.S. adult spending more than three hours per day on a mobile device, the need for a mobile first strategy is clear.

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