Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Balance Between Acquisition and Retention

Gina Fleck | September 08 2017

Growing and maintaining a successful loyalty program requires a strategic acquisition and retention framework that brings in quality members and keeps them actively engaged over time. Many loyalty.

Customer Engagement

Surprise! 21% of Your Promoters Are Not Engaged

Ed Murphy , Strativity Group | September 07 2017

Exceptional employee performances deliver exceptional customer experiences – which in turn drive exceptional financial results. How confident are you that all your Promoters are actually.

Employee Engagement/Training

5 Tips for Building an Irresistible Mobile Loyalty Program

Dan Slavin , CodeBroker | September 06 2017

We use our smartphones for all kinds of activities nowadays from shopping to banking, so it makes sense that there’s a growing consumer demand for mobile loyalty programs. When we surveyed 1.

A Loyalty Experience

Justin Ramedia , Kobie Marketing | September 05 2017

How great UX engenders brand loyaltyI’ve been working on a deck for my executive team that talks about user experience. In it, I discuss what it actually means to work as a User Experience.

Is Your Loyalty Program Worth It? 5 Ways to Ensure Your Program Makes the Cut

The Bond Brand Loyalty Team , Bond Brand Loyalty | August 31 2017

Now in its seventh year, the Loyalty Report 2017 reveals that consumers have reached their Program engagement threshold despite an upward trend in new Program memberships. Our research.

Industry Trends 2017 – CPG Personal Care

The Snipp Team , Snipp | August 30 2017

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of multicultural populations, all-natural products.

Customer Experience and The CEO’s Courage (or Lack Thereof)

Lior Arussy , Strativity Group | August 29 2017

“Effective immediately, we are placing the customer experience strategy on pause,” was the simple and unexpected message from the CEO’s office. We were already on the road rolling.

Why You and Your Guests Might Not Be Compatible

Stephen Stone | August 28 2017

If you go on a first date but aren’t able to establish a connection, it’s usually no big deal. After all, there are plenty of other fish in the sea! But when you operate a restaurant and.

Top 5 Essentials for Great Customer Experience

Manmohan Gupta , Pitney Bowes | August 25 2017

Now, more than ever, businesses have no shortage of tools for interacting with customers and collecting data on their wants, needs and behaviors. Analyzing and using this data to improve customer.

Mirror, Mirror on the Wall Who Has the Greatest Tech of All?

Alex Fisher , Kobie Marketing | August 23 2017

As someone who once planned to build a career focused on lotions, potions and color, then discovered her career in technology, I find myself particularly intrigued when the cosmetic world.

Customer Engagement

Structuring your Loyalty Team for Success

The Aimia Team | August 23 2017

People think of personalization in many ways. Some, very simplistically: a first name on an email. Others, view it as much more: providing personalized experiences based on a holistic view.

Four Considerations when Designing a Reward Program

Kim Otocki | August 22 2017

There are many different types of reward programs which make it challenging to choose which one is best suited for your brand. Ultimately, there are four considerations to always keep in mind when.

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