Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Why Your B2B Company Needs a Loyalty Program

The CrowdTwist Team , CrowdTwist | October 03 2017

Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and.

Personal Data: More Than a Commodity

Leonard Murphy , Virtual Incentives | September 29 2017

If personal data is the “new oil” of tomorrow, it needs to be treated as such. We should start viewing it as a precious resource and develop a new way to incentivize and reward.

Data Analytics

Enhance Your Mobile Strategy with a Mobile Wallet

Jeremy Levin , Clutch | September 28 2017

As much as I hate to admit it, my phone is an extension of myself. It's on me at all times, and gets juggled around while I do my daily activities - commuting, relaxing, working out and of.

It’s Not a Lack of Data; It’s a Lack of Action. Rethinking Research

Lior Arussy , Strativity Group | September 28 2017

Here is a simple exercise. Go to your Business Analytics team or Market Intelligence Director, and ask them how many ideas or improvements their research work has produced in the last 36 months. Then.

Data Analytics

4 Tips to Drive Store Traffic with Mobile Coupons this Holiday Season

Dan Slavin , CodeBroker | September 27 2017

The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s.

To Remain Competitive, You Must Provide a Great Customer Experience

Gaston Hummel , Pitney Bowes | September 26 2017

How would your customer satisfaction scores increase if you could effectively help customers immediately, regardless of the number of inquiries? Is this a pipe dream, the promise of bots.

Connecting Brands and People through Loyalty Programs

Theresa McEndree , Blackhawk Network | September 22 2017

Fast-changing media, ecommerce and constantly-connected consumers are among the reasons that building and keeping customer loyalty is one of the major challenges marketers are currently facing. New.

Loyalty / Rewards Programs

Is Your Digital Presence Eroding Your Customer Value?

Lior Arussy , Strativity Group | September 20 2017

It was the one question they forgot to ask. The bank designed a complete digital transformation that included sophisticated mobile and digital self-service platforms, which empowered employees to.

Trends in Using Mobile to Boost Loyalty & Consumer Engagement

Dan Slavin , CodeBroker | September 18 2017

When it comes to brands, consumers have far too many buying choices. They have come to expect having this array of choices and that means their loyalty to your particular brand depends in large part,.

Improve Profitability Through Customer Lifetime Value

The Cogensia Team , Cogensia Loyalty Solutions | September 14 2017

“Focus on your best customers.” “Go after the big fish.” “Drive greater customer profitability.”You have probably said some version of these statements to your.

Three Ways To Manage the Perils of CX-based Compensation Systems

Beth Benjamin , Medallia | September 13 2017

Most companies recognize the importance of great customer service and the importance of rewarding employees for great performance. Put these two things together, and it makes sense for companies to.

CX (Customer Experience)

Customers as Brands – Are You Loyal to Me?

Lior Arussy , Strativity Group | September 11 2017

What would you expect from a customer who has 2,000 followers on Instagram or more than 50,000 views on YouTube? Is she someone you would expect to be a loyal customer? If your answer is yes, think.

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