Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Pride the Foundation of Performance

Lior Arussy , Strativity Group | November 15 2017

What is pride? How do you know someone has it? For many pride is a sort of a feeling. A state of mind. An undefined emotion that might be identified by a smile or glistening eyes. .

Employee Engagement/Training

5 Things Every Customer Expects (Besides Rewards)

The Virtual Incentives Team , Virtual Incentives | November 15 2017

Customers are more savvy and particular than ever before, so it’s up to brands to keep up. Engaging customers with a rewards system is an art all by itself — an art that we know well.

5 Loyalty Program Best Practices for Quick Service Restaurants

The CrowdTwist Team , CrowdTwist | November 14 2017

The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins. More and more restaurants are investing in loyalty programs that.

Loyalty / Rewards Programs

Power Up your Promotions – The Amplification Toolbox

The Snipp Team , Snipp | November 14 2017

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But.

Developing Your First Email Campaign For Your Restaurant

Chelsea Downie , Xenial | November 13 2017

In a previous post we gave you some of the basics for getting started with an email campaign. As you think about the actual email messages you want to send, you’ll need to put some thought into.

How Do You Spend Your Loyalty Points? – Part 1

The Aimia Team | November 13 2017

The four key segments Qualitative research is at the core of how we develop customer centric loyalty programs that drive engagement and deliver economic impact. We have found that consumers don.

Reward or No Reward? That is the Retailer’s Question

Narina Sippy , Marigold Engage + by Marigold | November 06 2017

Do rewards programs work? Is it worth it to offer discounts to your best customers? These are crucial questions for retailers to answer, especially in a time when traditional retail is threatened by.

Loyalty / Rewards Programs

Getting Started with Email Marketing for your Restaurant

Stacey Loeffler , Xenial | November 02 2017

If getting some marketing initiatives off the ground is one of the many to-do’s on your list, consider email marketing. Why? Despite the buzz around online advertising and social media, the.

The Grocer's Customer Experience: Fresh Ingredients Make All the Difference

Lindsay Bloom | November 02 2017

If you live in a world of penny profit the way grocers do, you can't afford to discount to people willing to pay full price. You also need to drive in footsteps to buy product that is literally.

5 Common Loyalty Program Mistakes to Avoid

Dan Slavin , CodeBroker | November 02 2017

You already know the importance of a strong loyalty program, but there are a few pieces that need clarity. Today, it seems that every retailer has some kind of loyalty program. But they aren't.

Loyalty / Rewards Programs

The Yin and Yang of Loyalty Program Design

Chris Barnett | November 01 2017

While celebrity meet-ups and amazing freebies garner buzz, it’s a balanced approach, pairing both emotional and rational benefits, that wins long-term customer loyalty. Emotional brand.

Loyalty / Rewards Programs

How to Engage Out-of-Market Customers

Alex Hill | October 31 2017

Being a sports fan is emotional. As the team goes, so goes its fans. Fans want to know all about the players and everything that’s happening and receive updates as they happen, so they can feel.

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