Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Selecting an Email Marketing Vendor

By The Xenial Team , Xenial | January 15 2018

Marketers are tasked with promoting the business, building relationships with customers, and tracking results. Most marketers find themselves overwhelmed by disparate, disconnected tools and apps.

Creative Approaches to Amplify RDC Revenue in 2018

Mehul Patel , Deluxe | January 11 2018

How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 daysTime is money. We’ve all heard that old adage. It implores us to work smarter.

5 Tips for Creating a Great Customer Experience With Your Loyalty Program

Dan Slavin , CodeBroker | January 10 2018

We all know how the cost of acquiring a customer is greater than the cost to retain a customer and the benefits of building customer loyalty include increased sales and positive word of mouth. Little.

A Look Ahead to 2018: Grab the Handrail

Bruce Lowthers, Chief Executive Officer , FIS | January 10 2018

From every direction, you can see the tremendous transformation that’s happening in payments. But blink for one moment, and you’ve missed another technology change in the payments.

Watching The Dough Rise

Lindsay Bloom | January 08 2018

Here’s a story, and it will probably sound familiar. There's a quick service restaurant chain. Let's say they have around 500 locations, give or take, and about $1 billion in annual.

How to Leverage Data to Create Compelling Customer Experiences

The CrowdTwist Team , CrowdTwist | January 08 2018

Consumers expect brands to know who they are, and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was.

Are You Measuring These Key B2C Marketing Metrics?

Julia Graham , Idomoo | January 05 2018

Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether.

An Rx for Healthy Payments Processing – Dan Brames

Dan Brames, Group Executive – Retail Payments Group , FIS | January 04 2018

The soaring cost of healthcare in the United States has led to an increasing amount of bad debt faced by medical practices. To help stem this, healthcare providers should turn to an example from the.

Customer Engagement Love Story: Shopbop

Lindsay Bloom | January 02 2018

I’m a marketer (for a company that makes software for other marketers), but I’m also a consumer. The two sides are intertwined. For better or for worse, I can’t turn the marketer.

Is 2018 Your “Year of The Customer”?

The Cogensia Team , Cogensia Loyalty Solutions | December 27 2017

It is clear that the challenging consumer retail environment is not going to get easier. Restaurants, especially casual and family sectors, will continue to be collateral damage as the consumer.

The Secret To Successful B2C Conversion Strategies

Julia Graham , Idomoo Ltd., Idomoo | December 26 2017

Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention.

How to Disrupt the Disruptors in 2018

Esther Pigg, Senior Vice President , FIS | December 22 2017

The incredible pace of change in 2017, combined with the uncertain regulatory and political environment going forward, and the acceleration of competitive pressures across the payments industry can.

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