Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Hidden Growth Engine U.S. Brands Are Missing: Incrementality in Loyalty

Kyle Burger. Capillary Technologies , Capillary Technologies | August 20 2025

Most U.S. consumers join 19 loyalty programs—but only use 9. Is yours one of them? Learn how top brands are using incrementality to turn passive members into active spenders and drive serious.

Loyalty / Rewards Programs

Part 3: Real Integration, Real Results, and What’s Next

The Kobie Team , Kobie Marketing | August 19 2025

What does successful integration look like in practice? In Part 3, we share real-world applications, key organizational shifts, and what’s coming next in loyalty-powered customer engagement.

Is This the Best We Can Do When it Comes to Personalization?

Adam Greco, Hightouch , Hightouch | August 18 2025

I’ve been in the digital marketing space since before the internet arrived. Most of this time was spent in the digital analytics area. For decades, digital marketers like me have been touting.

Personalization

Why America’s Smartest Brands Double Down on Loyalty in a Recession

Kirsten Nielsen, Capillary , Capillary Technologies | August 15 2025

Discover why leading U.S. enterprise brands are turning to loyalty as their most powerful recession-proof strategy. From smarter segmentation to margin-friendly rewards, learn how loyalty can drive.

Loyalty / Rewards Programs

From Batch-and-Blast to Behavior-Based Email Automation

The Baesman Team , Baesman | August 14 2025

Say goodbye to guesswork and hello to personalization that performs.For years, many retailers have relied on batch-and-blast email marketing. One message, one time, to one giant list. It’s.

Digital / Direct Marketing

What Are AI Experiments? And Why Traditional A/B Testing Isn’t Enough Anymore

Craig Dennis, Hightouch , Hightouch | August 13 2025

Traditionally, marketers have relied on A/B testing to optimize campaigns by changing one variable at a time. While still relevant and widely used, this method can be slow, limited, and resource.

Artificial Intelligence

How to Re-engage Dormant Loyalty Members and Reduce Program Liability

The Switchfly Team , Switchfly | August 12 2025

Customer loyalty is one of the most valuable assets a brand can cultivate, but when loyalty members go silent, they become more of a liability than a benefit. Nearly 50% of loyalty program.

How Brands Can Navigate Uncertainty and Build Emotional Loyalty

Kris Tremaine, Phaedon , Phaedon | August 11 2025

Brands continue to face an economic climate that forces scrutiny into every marketing dollar spent. Meanwhile, consumers navigate their own financial uncertainties, becoming increasingly selective.

Loyalty / Rewards Programs

Playing It Safe Won’t Save You: Why Loyalty Is Your Best Recession Strategy

The Kobie Team , Kobie Marketing | August 08 2025

When Wallets Tighten, Loyalty Should Get Louder.Economic slowdowns are loyalty litmus tests. They expose which brands have real relationships and which just handed out discounts. The brands that win.

Loyalty / Rewards Programs

An analysis of True Classic's abandon cart journey (2025)

Luke Kline, Hightouch , Hightouch | August 07 2025

If you’ve been on social media over the past year or so, you’ve probably stumbled across True Classic, the rapidly growing D2C t-shirt company that’s gone viral. Everyone talks.

Measuring Gamification ROI: Here's How to Track Success

The CataBoom Team , CataBoom | August 06 2025

Gamification is a great way to breathe new life into your brand. If you’ve hit a plateau, need to drive new or specific behaviors, or want to introduce a new product or service, gamification is.

Gamification

Beyond Automation: Designing Customer-First Experiences with Engage+

The Capillary Team , Capillary Technologies | August 05 2025

Customers check their phones 150+ times daily. That’s 150 moments where your brand can either capture attention or get swiped away. In this era of hyper-choice and even higher expectations.

CX (Customer Experience)

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