Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Dos and Don’ts of Rolling Out a Loyalty Program

Kim Otocki , Paytronix | April 20 2018

Rolling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting them to enroll in a program takes a lot of.

A Perfect Storm of Science and Art

Nick Foppe , Maritz Motivation | April 19 2018

For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.

5 Ways Your Loyalty Program Can Give you a Competitive Advantage

Jon Siegal , Marigold Engage + by Marigold | April 19 2018

April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail &mdash.

Loyalty Fraud Cases & Categories for Fraud

Meg Kennedy , Kobie Marketing | April 17 2018

LOYALTY FRAUD – POTENTIAL FOR ABUSE MAKES PROGRAMS VULNERABLEThe loyalty business is booming and with it the size of the prize for fraudsters. In 2012, the estimated value of unredeemed points.

Why Club Programs Work

Kim Otocki , Paytronix | April 16 2018

Club programs enjoy perennial popularity as the foundation of rewards programs. At some point, nearly every person will have had a paper or digital punch card for the club program of a convenience.

Loyalty Program Design: Ignore Customers, Increase Returns

Libby Randolph , Maritz Motivation | April 13 2018

When speaking with brands on loyalty program strategy, it’s clear companies know they should be utilizing their data and personalizing the user experience, but there is often a barrier of.

An Audience of One: Personalizing Your Marketing

Ann Olinger, Sr. Manager , Xenial | April 13 2018

It’s been said that personalizing your marketing can result in five to eight times the return on your marketing investment, but up until recently, it’s been difficult to achieve.

SMS Marketing – What you need for campaign success

Dan Slavin , CodeBroker | April 12 2018

Choosing the right solution for your SMS marketing platform, while ensuring maximum ROI and boosting sales is not easy. While there is no shortage of text message marketing software programs and.

Attracting the Female Shopper to Your Store

Kim Otocki , Paytronix | April 11 2018

Women are increasingly shopping at convenience stores providing a significant opportunity for c-store operators to capture their interest and generate customer loyalty. In fact, the 2018 Convenience.

This Is Your Golden Ticket to Predictable Customer Growth

Erin Raese | April 09 2018

We all want to give our customers the best experience possible. Constantly, we hear marketers prioritizing the customer experience and personalized messaging while staying within budget and seeing.

How to Build Brand Loyalty Today and Tomorrow

Libby Randolph , Maritz Motivation | April 09 2018

Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.On the surface, that can be easy to remember, but you’d be surprised how easy.

The many sides of consumer credit Cardholders and their needs

Meg Kennedy , Kobie Marketing | April 06 2018

Credit cardholders come in all shapes and sizesIt is easy sometimes to think in black and white rather than shades of gray when it comes to credit card behavior. Or perhaps in this digital world we.

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