Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Restaurant Competition is Fierce — Is Your Legacy Loyalty System Holding You Back?

Jon Siegal , Marigold Engage + by Marigold | May 04 2018

Competition in the restaurant world is more intense than ever before as restaurants battle it out for customer loyalty. The ability to keep pace with evolving customer expectations and stand out in.

The Cost of Loyalty Fraud – and Your Exposure – May Be More Than You Think

Meg Kennedy , Kobie Marketing | May 03 2018

We have seen from high-profile cases that loyalty fraud losses can range from a low of $50 up to $260,000 per instance[1]. High-profile publicly exposed fraud cases report the actual value of the.

6 must-have Features to Look for in a Customer Analytics and Marketing Application

Ann Olinger , Xenial | May 03 2018

Effective marketing is vital to your restaurant’s success. An integrated analytics and marketing tool can help you get on with the business of managing your business. The ability to.

How to Increase New Member Participation in Your Loyalty Program

Jack Cooney | Marketing | May 02 2018

How many times have you visited a store and during checkout were prompted to sign up for a loyalty program? Chances are, you signed up via email then left the store and never thought about that.

Why ‘Rise of Machines’ Isn't The Fall of Marketing Jobs

Patrick Reynolds | May 02 2018

The way marketing is being conceived of and executed is changing in nothing short of a “through the looking glass” sort of way. Monoliths are being broken down into their atomic.

The Paradox of Innovating in Retention: The Unsexy Can Make You Sexy

Kate Hogenson , Kobie Marketing | May 01 2018

The key innovations in customer retention today are not necessarily bleeding-edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques:.

5 Ways to Tailor Your Restaurant Marketing to Millennials

Xenial Customer Engagement Team , Xenial | May 01 2018

Millennials now outnumber baby boomers; learn how to cater your promotions to this diverse group. Millennials make up 25% of the U.S. population, according to Millennial Marketing. Compared.

Top Signs It’s Time to Replace Your Restaurant’s Legacy Loyalty System

Peter Lim , Marigold Engage + by Marigold | April 30 2018

The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests. Key to.

How One Brand’s Investment in Mobile App Users Drove 20% More Purchases Over Mobile Web

The Button Team , Button | April 30 2018

Quidco, the UK’s number one cashback website and app, has run a very successful business for years. However, on mobile devices, it hasn’t always been able to provide rewards for some of.

Inside the Mind of Decision Paralysis & Why Loyalty Marketers Should Care

Evan Snively , Maritz Motivation | April 25 2018

I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most.

ProKarma and Lenati Join Forces to Create End-to-End Digital Transformation Company

The Lenati Team , PK | April 23 2018

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering BEAVERTON, OR and SEATTLE, WA (April 16, 2018.

Flourish 2018 Recap: How to Increase Awareness of B2B Programs With End Users

Tom Boucher , CashStar | April 23 2018

It’s no secret that B2B gift card sales is an area where most retailers have room to grow. A Recent NAPCO Research report, sponsored by CashStar, confirmed this notion. Of the 100 major.

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