Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Lifetime Loyalty and Engagement Playbook

Stephen Stone , Paytronix | April 04 2018

Utilize a strategic framework and leverage adaptable guest engagement tools to operationalize guest loyalty in an ever-changing marketplace. MonkeyMedia and The Catering Institute offer a.

Time to ‘Spring Clean’ Your Loyalty Program?

Kaitlyn Mitchell, Director of Loyalty | April 03 2018

I’m one of those people who loves to organize around the house, and with two toddlers to keep me on my toes, it’s more important than ever to stay on top of the clutter that can.

Consumer Loyalty Requires That You Listen

Brittney Brown | April 03 2018

Take a moment to think about your most fulfilling relationship. Now, think about the qualities that make that relationship successful. I’m willing to bet that one of the qualities that makes.

How Cosmetics CPGs Can Build Customer Loyalty

Lindsay Bloom | April 02 2018

Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase.

5 Analytics Every Restaurant Owner or Chain Operator Should Be Tracking

Xenial Customer Engagement Team , Xenial | March 29 2018

Today’s rapid pace of change and a strong job market force a fresh look at which metrics are critical to gauge the pulse of your business. As restaurants embrace the digital.

From Box Tops to Mobile Apps: The Evolution of Today’s Loyalty Industry

Natalie Gerke , Button | March 28 2018

When you think about loyalty programs, your mind probably goes immediately to a few different iterations: airline miles with your go-to brand, the credit card points you refuse to miss out on, a.

What Brick and Mortars Can Learn from Airlines

Erin Raese | March 28 2018

When it comes right down to it, a loyalty program is an agreement between a brand and customer. When a customer signs on for a rewards program, they know they’re giving up something invaluable .

Spring’s Sprung! Is Your Research Firm Growing Like Spring Flowers?

Holly Carter , Confirmit | March 27 2018

It’s the first day of spring in the northern hemisphere! Spring represents more than just warmer weather. It represents new life and new beginnings. In my opinion, this season of new beginnings.

Blockchain Technology and Cryptocurrency Are Two Very Different Things. Be Sure Not To Confuse Them.

Howard Schneider , Kobie Marketing | March 27 2018

In recent months many people have written and spoken about Blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial.

Should Your Organization Find a Loyalty Partner?

The W. Capra Consulting Group Team , W. Capra Consulting Group | March 26 2018

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for.

End the Discount Freefall

Erin Raese | March 26 2018

It’s almost mind-boggling the amount of challenges facing marketers today. Not only are budgets dropping, but in a world where shoppers are inundated with messaging from the moment they wake up.

For Eyes Selects Clutch to Power Better Customer Interactions and More Frequent Purchases

By The Clutch Team , Clutch | March 23 2018

PHILADELPHIA--(BUSINESS WIRE)--For most optical retailers, customer loyalty, satisfaction and retention are key drivers of performance. For Eyes, a subsidiary of leading global optical retailer.

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