Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Boosting Customer Engagement Through Marketing and Promotions

Peter Lowell, Customer Success Manager , CashStar | June 14 2018

Today’s consumers prefer gift cards nearly 2:1 over other marketing incentives, so it’s no surprise that the highest performing gift card programs leverage gift cards to drive sales and.

Four Ways Customer Loyalty Programs Strengthen Bonds With Your Consumers

Jon Siegal , Marigold Engage + by Marigold | June 14 2018

Knowledge is power — and getting to know your customers will give you just that. It’s the most effective way to learn to communicate effectively with your audience and make them feel.

Investing in a Customer First Engine Room

The Aimia Team | June 12 2018

Since the turn of the century, the age of information has seen masses of data dumped into disconnected silos across many retail organizations. Limited access, capability, focus and free time has.

Three Reasons Why I Stopped Eating at Your Restaurant

Stephen Stone , Paytronix | June 11 2018

Today’s customers can be your best friend or worst enemy. In an age where one shared bad experience can go viral and bring heaps of negative attention onto a brand, it’s important to.

Half of Americans Are Confused About Credit Card Rewards

Adam Craig , Deluxe | June 06 2018

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to.

New Research Shows the Increased Urgency with which Businesses are Engaging with their Social.

The Xenial Team , Xenial | June 04 2018

If you’ve ever questioned the necessity of regularly engaging with your guests via online reviews and other social media, findings from a recent analysis should convince you that these reviews.

Importance of Data for True Customer Appreciation

Joe Doretti | Sales & Marketing | May 25 2018

Recently, a mail order company in a highly competitive online market asked us what kind of data or information is needed to support a loyalty program. Our answer was that program requirements today.

Beyond Points and Rewards: Building a Digital Loyalty Program with Meaningful Results

Brad Marg , Marigold Engage + by Marigold | May 25 2018

Digital. It’s how we listen to music. Understand current events. Communicate with friends. The world has changed and if we want to be successful in our understanding of and.

There is No Customer Loyalty. Only Loyal Tendencies.

Jack Cooney | Marketing | May 22 2018

Why retailers need to move away from "Us Too" rewards programs that divide loyalty and focus on the customer engagements that improve the loyalty KPIs that matter most. I frequently shop.

Best at Customer Data Customization: How Optimove is Decoding Marketing Creativity

Leigh Noy , Optimove | May 22 2018

Many great ideas for campaigns are halted because the data just won’t play along. Optimove has the perfect answer for any marketing concept: “let’s do it” Data is everywhere,.

Decipher The Complexity of Customer Loyalty

Jack Cooney | Marketing | May 07 2018

You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers.

Loyalty Mistakes Brands Keep Making

Lindsay Bloom | May 04 2018

Brands understand traditional loyalty. They’ve been doing it for a long time. It’s what they know. At one time, it may have been effective, but that’s no longer the case. And yet.

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