Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty Fraud Cases & Categories for Fraud

Meg Kennedy , Kobie Marketing | April 17 2018

LOYALTY FRAUD – POTENTIAL FOR ABUSE MAKES PROGRAMS VULNERABLEThe loyalty business is booming and with it the size of the prize for fraudsters. In 2012, the estimated value of unredeemed points.

Why Club Programs Work

Kim Otocki , Paytronix | April 16 2018

Club programs enjoy perennial popularity as the foundation of rewards programs. At some point, nearly every person will have had a paper or digital punch card for the club program of a convenience.

Loyalty Program Design: Ignore Customers, Increase Returns

Libby Randolph , Maritz Motivation | April 13 2018

When speaking with brands on loyalty program strategy, it’s clear companies know they should be utilizing their data and personalizing the user experience, but there is often a barrier of.

An Audience of One: Personalizing Your Marketing

Ann Olinger, Sr. Manager , Xenial | April 13 2018

It’s been said that personalizing your marketing can result in five to eight times the return on your marketing investment, but up until recently, it’s been difficult to achieve.

SMS Marketing – What you need for campaign success

Dan Slavin , CodeBroker | April 12 2018

Choosing the right solution for your SMS marketing platform, while ensuring maximum ROI and boosting sales is not easy. While there is no shortage of text message marketing software programs and.

Attracting the Female Shopper to Your Store

Kim Otocki , Paytronix | April 11 2018

Women are increasingly shopping at convenience stores providing a significant opportunity for c-store operators to capture their interest and generate customer loyalty. In fact, the 2018 Convenience.

This Is Your Golden Ticket to Predictable Customer Growth

Erin Raese | April 09 2018

We all want to give our customers the best experience possible. Constantly, we hear marketers prioritizing the customer experience and personalized messaging while staying within budget and seeing.

How to Build Brand Loyalty Today and Tomorrow

Libby Randolph , Maritz Motivation | April 09 2018

Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.On the surface, that can be easy to remember, but you’d be surprised how easy.

The many sides of consumer credit Cardholders and their needs

Meg Kennedy , Kobie Marketing | April 06 2018

Credit cardholders come in all shapes and sizesIt is easy sometimes to think in black and white rather than shades of gray when it comes to credit card behavior. Or perhaps in this digital world we.

How to Reactivate the Last Guest

Alex Hill | April 05 2018

Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how .

The Ticket to Flight Loyalty: The Golden Profile

Erin Raese | April 05 2018

Airlines have long been leaders and experts at cultivating dynamic, trend-setting loyalty programs. Their treasure trove of information allows marketers to engage with travelers in a meaningful way..

Marketing Data Made Easy

The Xenial Team , Xenial | April 04 2018

Trade in your convoluted way of managing and understanding data. There’s a better way. By the time your average customer enters your restaurant, they already know a lot about it from.

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