Supplier-Contributed Blogs

Three Reasons Why I Stopped Eating at Your Restaurant

Stephen Stone , Paytronix | June 11 2018

Today’s customers can be your best friend or worst enemy. In an age where one shared bad experience can go viral and bring heaps of negative attention onto a brand, it’s important to.

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Half of Americans Are Confused About Credit Card Rewards

Adam Craig , Deluxe | June 06 2018

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to.

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New Research Shows the Increased Urgency with which Businesses are Engaging with their Social.

The Xenial Team , Xenial | June 04 2018

If you’ve ever questioned the necessity of regularly engaging with your guests via online reviews and other social media, findings from a recent analysis should convince you that these reviews.

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Importance of Data for True Customer Appreciation

Joe Doretti | Sales & Marketing | May 25 2018

Recently, a mail order company in a highly competitive online market asked us what kind of data or information is needed to support a loyalty program. Our answer was that program requirements today.

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Beyond Points and Rewards: Building a Digital Loyalty Program with Meaningful Results

Brad Marg , Marigold Engage + by Marigold | May 25 2018

Digital. It’s how we listen to music.  Understand current events. Communicate with friends.  The world has changed and if we want to be successful in our understanding of and.

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There is No Customer Loyalty. Only Loyal Tendencies.

Jack Cooney | Marketing | May 22 2018

Why retailers need to move away from "Us Too" rewards programs that divide loyalty and focus on the customer engagements that improve the loyalty KPIs that matter most. I frequently shop.

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Best at Customer Data Customization: How Optimove is Decoding Marketing Creativity

Leigh Noy , Optimove | May 22 2018

Many great ideas for campaigns are halted because the data just won’t play along. Optimove has the perfect answer for any marketing concept: “let’s do it” Data is everywhere,.

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Decipher The Complexity of Customer Loyalty

Jack Cooney | Marketing | May 07 2018

You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers.

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Loyalty Mistakes Brands Keep Making

Lindsay Bloom | May 04 2018

Brands understand traditional loyalty. They’ve been doing it for a long time. It’s what they know. At one time, it may have been effective, but that’s no longer the case. And yet.

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Restaurant Competition is Fierce — Is Your Legacy Loyalty System Holding You Back?

Jon Siegal , Marigold Engage + by Marigold | May 04 2018

Competition in the restaurant world is more intense than ever before as restaurants battle it out for customer loyalty. The ability to keep pace with evolving customer expectations and stand out in.

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The Cost of Loyalty Fraud – and Your Exposure – May Be More Than You Think

Meg Kennedy , Kobie Marketing | May 03 2018

We have seen from high-profile cases that loyalty fraud losses can range from a low of $50 up to $260,000 per instance[1]. High-profile publicly exposed fraud cases report the actual value of the.

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6 must-have Features to Look for in a Customer Analytics and Marketing Application

Ann Olinger , Xenial | May 03 2018

Effective marketing is vital to your restaurant’s success. An integrated analytics and marketing tool can help you get on with the business of managing your business.  The ability to.

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