Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

4 Ways AI and Machine Learning Enhance the Customer Experience

Chuck Leddy, Zylotech | November 01 2018

While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing. In this blog post, we&rsquo.

Trick vs. Treat: Building a CX Strategy that’s a treat for customers and the bottom line

The Bond Brand Loyalty Team , Bond Brand Loyalty | October 31 2018

Building a successful CX strategy can feel like a haunting task. Brands recognize the importance of defining and delivering a differentiated Customer Experience, but often don’t know where to.

Zylotech raises $5.5M to help drive the #CustomerTech revolution

Abhi Yadav, Zylotech | October 30 2018

We are excited to announce our $5.5M Seed round, led by Glasswing Ventures, with participation from Geekdom Fund, Revel Partners and Rubicon. This funding round is a vote of confidence in our.

B2B / Channel

How to Incentivize Loyalty with Social & Behavioral Actions

Mark Stansbury, Annex Cloud , Annex Cloud | October 30 2018

Using points to reward customers after a purchase has been a practice in retail for ages. But over time, businesses have been forced to get creative with different ways to build loyalty. They needed.

The Challenges of Being a Marketing Professional

Sam Schieber, W. Capra Consulting , W. Capra Consulting Group | October 26 2018

Being a marketer often feels like living in a Holiday Inn Express commercial. An employee you’ve never seen before walks up to your desk and offers some advice:“I think you.

Understand and Manage Loyalty Points Liability

The Aimia Team | October 18 2018

Loyalty continues to be the number one strategy used by brands for retaining customers and lifting behavior. Aimia’s own clients see on average a 7x+ ROI and increased engagement among members,.

Retail Trends: Machine Learning and Augmented Reality

The Aimia Team | October 16 2018

In the future of retail, where technology will be an enabler of convenience and experience, the possibilities are endless for creative marketers to stand above and apart from competing brands. When.

October 10th To Be Designated As “Reward Points Day”

The Maritz Loyalty Team , Maritz Motivation | October 10 2018

American consumers leave millions of unused points on the table every year, meaning some households are losing out on hundreds of dollars in value. That’s not surprising, as according to a 2017.

4 Reasons Why CMOs Should Invest in Voice Marketing

Guillaume Privat, PullString , PullString | October 05 2018

This post originally appeared on the PullString blog. Unless you’ve been living under a rock for the last twelve months, you’ve heard about voice assistants. They go by.

The Next Phase for Grocery Store Loyalty Programs

| October 05 2018

It’s impossible to dispute the effect that merchandising giants like Walmart and Amazon have had on the retail industry, and now with the launch of Amazon Go, Amazon’s very own.

Adolescent Intelligence: Why AI and My Teenager Have A Lot In Common

Claire Sporton, Confirmit , Confirmit | October 04 2018

As 2018 whirrs into life, we continue to be bombarded by stories of robots. They’re going to make everything wonderful! They’re going to make everything terrible! Everything is changing.

Data Analytics

Gift and Rewards Programs Boost Revenue Far Beyond the Holiday Season

The Xenial Team , Xenial | October 03 2018

For restaurants and retailers, gift cards and rewards programs offer a subtle yet powerful way to boost revenues. Customers like gift and rewards programs, According to Wallethub.com, in.

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