Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Use Gift Cards to Give an Experience This Holiday Season

Evan Snively, Martiz Loyalty , Maritz Motivation | November 16 2018

It was my birthday recently (why thank you kindly for the well wishes!) and the night before official festivities were to take place my wife received a text from my sister asking for gift advice.

Spring Marketplace Delivers Crucial Data & Sales

The Spring Marketplace Team , Spring Marketplace | November 15 2018

Today’s brands depend on data. And over the past decade, digital companies have leveraged data to thrive. E-commerce companies know their customers’ browsing and buying behaviors. And.

A Checklist to Prepare for Digital Fraud this Holiday Season

Melayna Gabiou, Kount , Kount | November 14 2018

It’s an exciting time of year for consumers and businesses alike as they shop to give and receive the perfect gift. Celebrating the joy of record sales during the holiday season is what.

The Next Big Trend: Living in Parallel Universes

Kate Hogenson, Kobie Marketing , Kobie Marketing | November 13 2018

Whenever marketers get together, there will always be conversation about The Next Big Trend – it’s right up there with, “Where’s the open bar?” It’s in.

5 Loyalty Trends That Are Revolutionizing the Industry

Erin Raese | November 12 2018

These days, what we think of as “loyalty” is ever-evolving. While the promise of burgeoning tech is catching a lot of the noise for the marketplace, there are underlying strategic tactics.

Capturing the Loyalty of the Skeptical Consumer

The CrowdTwist Team , CrowdTwist | November 09 2018

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of.

Why an Emotional Connection Matters in Loyalty and How to Achieve It

The CrowdTwist Team , CrowdTwist | November 08 2018

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is.

PullString Converse 2.0: Create Immersive Voice Experiences Powered by Conversational AI

Guillaume Privat, PullString | November 08 2018

Think about your last great conversation. What made it special? Maybe it was the other person. Or maybe it was the fact that the conversation felt natural and was something you could get lost in.

Why eCommerce is a Goldmine for Customer Data Tracking

Albert McKeon, Zylotech | November 07 2018

We recently encouraged companies to take advantage of the lucrative promise of ecommerce. Amazon isn't the only company that can, or should, monetize interactions with customers.Ecommerce is an.

Blockchain Loyalty—Help or Hype?

Maria Pallante, Bond Brand Loyalty , Bond Brand Loyalty | November 06 2018

It’s been close to a decade since blockchain technology surfaced, offering the tech community new possibilities and multiple uses. In our innovation lab, we’ve been exploring blockchain.

So, You Have a Loyalty Program. Now What? How to Find the Right Loyalty Technical Partner

Peter Lim, Stellar Loyalty , Marigold Engage + by Marigold | November 05 2018

The “if you build it, they will come” approach may work for baseball fields, but when it comes to loyalty programs, building a solid program is just the first step. Because starting a.

Keeping CX Simple, Elegant… and Effective

Sarah Simon, Confirmit , Confirmit | November 02 2018

Last Thursday, I enjoyed an opportunity to interview, fireside chat style, Terry DuVarne, First Vice President at PennyMac Loan Services. Terry’s small team of two owns the process of listening.

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