Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

What is Customer Success?

The Confirmit Team , Confirmit | December 07 2018

Customer Success can be defined as an organization’s approach to ensuring their products and/or services can deliver the right business outcomes for their customers.Why is Customer Success.

Loyalty Program Best Practices: How Differentiation Provides a Competitive Edge

Jon Siegal, Stellar Loyalty , Marigold Engage + by Marigold | December 05 2018

The loyalty marketplace is becoming more and more crowded every day. To stand out, differentiating your program is essential. Marketing guru Seth Godin once said, “In a crowded marketplace.

Making Marketing Personalization Work for You

Martin Mehalchin, Lenati , PK | December 05 2018

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it comes to.

Migrating to Mobile: A First Look at the 2018 Holiday Shopping Season

Rachel MacDonald, Button , Button | December 04 2018

Another year, another Cyber Week that generated record sales for retailers. On Black Friday, online sales in the U.S. reached $6.2 billion, and they topped $7.9 billion on Cyber Monday.

Mind Your Managers

Ken Greer, Augeo , Augeo Marketing | December 03 2018

Understanding the critical nature of managers is key in optimizing employee engagement.Earlier this year, we posted an infographic about employee engagement and the importance of managers.

5 Ways to Motivate Members with Real-Time Loyalty Statements

Reid Sorenson, Aimia | November 30 2018

Loyalty statements have long been a part of every loyalty program. But today, rather than being mailed monthly, statements are now real-time trackers that can use the principles of human motivation.

Loyalty Program Best Practices: Personalization

Manoj Das, Stellar Loyalty , Marigold Engage + by Marigold | November 29 2018

You’ve heard it before: “It’s not personal, it’s business.” But that absolutely should not be the case when it comes to customer loyalty. Where loyalty programs are.

How to Increase Loyalty Program Engagement

The CrowdTwist Team , CrowdTwist | November 28 2018

Consumers today not only want, but expect personalized and compelling experiences. Many brands turn to loyalty solutions to make this happen and loyalty program participation is at a high. In fact.

It’s Raining Customer Loyalty: Why You Need an Umbrella Program

Kasey Cover, FasTrax Solutions , FasTrax Solutions | November 27 2018

Customers are the heart to any business. Without them our businesses wouldn’t survive, so it’s crucial that you make each of their experiences memorable in hopes that they’ll be.

Inside The Industry’s Best Customer Loyalty Programs

Grace Miller, Annex Cloud , Annex Cloud | November 26 2018

Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading.

Perfect Pairing: Influencer Marketing for Loyalty

Austin Dummer, Aimia | November 20 2018

For brands looking to reach Millennials – the largest generation in the US with an annual spending power of $600 billion – they need to look to Instagram, the most popular social channel.

Brand Storytelling: Using Authenticity to Build Customer Relationships

The CrowdTwist Team , CrowdTwist | November 19 2018

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to.

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