Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Build An App That Won’t Be Deleted

Jane Farrell , Paytronix | December 28 2018

Your guests are going through their phones right now and deleting apps they don’t use. Why would they keep yours?If your mobile app delivers convenience and enhances their experience with your.

Here's Why Loyalty Needs to Break the Rules

The Baesman Team , Baesman | December 27 2018

Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible to tailor these programs to individual brands. Marketers are following a.

Why You Should Be Thinking about Premium Loyalty in 2019

Michael Iannucci, Clarus Commerce | December 21 2018

It is significantly costlier to acquire a new customer than to retain one you already have.Competition is increasing, while loyalty is decreasing. Consider the impact of loyalty fatigue: The.

What’s on the CX Horizon?

Claire Sporton, Confirmit , Confirmit | December 20 2018

It’s a funny thing, trying to predict the future. You can argue there’s not much point to it, and you may well be right, but at this time of year, there’s a strange temptation to.

CX (Customer Experience)

How Restaurants Can Attract More Millennial and Gen Z Customers

Terri Burton, Paytronix , Paytronix | December 19 2018

Every restaurant understands that attracting new customers is crucial for sustained success. But even though the millennial generation begins with those born in 1979, many restaurant owners struggle.

How Marketing is Better with AI

Ariella Brown, Zylotech | December 18 2018

It is a truth nearly universally acknowledged that a comprehensive marketing strategy must include AI. Most marketers know that AI is the wave of the future. Yet a disconnect persists between that.

Data Analytics

There’s an App For That

Grant McCloud, Brierley+Partners , BRIERLEY | December 17 2018

POV: Developing a loyalty program app strategy Overview Mobile has rapidly emerged as a significant channel for loyalty programs to engage with their members. Americans have rapidly integrated.

More than a Good Deal: Drive Real Customer Loyalty this Holiday Shopping Season

The Janrain Team , Akamai | December 14 2018

Some brands go into the holiday shopping season looking for a panacea for whatever issues they have encountered over the past 12 months. Stagnant annual sales figures can be revitalized and salvaged.

Personalization Versus Relevance for Today's Customer

Chuck Leddy | December 13 2018

Today’s customers expect marketers to relate to them for an optimal customer experience. When marketers know their customers deeply, and can anticipate their needs, mutually-beneficial bonds.

Holiday Volumes Bring Heightened Fraud Prevention Stakes

The Kount Team , Kount | December 12 2018

The holiday season brings peak transaction volumes for online retailers. Such volumes spark increased fraudulent activity and bad behavior. The difficulty of distinguishing good customers from.

How to Achieve Success with Machine Learning - A Collect, Detect, Act Approach

Mark Sucrese, Epsilon | December 11 2018

The industry has been talking about machine learning for years, but what’s different today is that marketers have begun to implement machine learning tools and tactics to advance their.

6 Ways to Earn Loyalty from Millennial Moms

The CrowdTwist Team , CrowdTwist | December 10 2018

Millennial moms represent approximately 1 in every 5 mothers, and accounted for almost 90 percent of the 1.5 million new mothers in 2017. This market segment is made up of nine.

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