Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Making B2B Marketing Better: A Guide

The Snipp Team , Snipp | January 17 2019

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged.

3 Ways to Improve Your Wellness Program ROI

The Hawk Incentives Team , Hawk Incentives | January 16 2019

There are dozens of ways, if not hundreds, that incentives can be used to motivate employees to work better, harder, faster or more efficiently (learn more here). But the most beneficial program.

Time, Effort & Expertise Impede Personalization

The Baesman Team , Baesman | January 15 2019

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels.Data.

Customer Engagement

Loyalty Program Best Practices: Why Brand Values Should Be Part Of The Equation

Peter Lim , Marigold Engage + by Marigold | January 14 2019

Modern loyalty programs are built on far more than transactions and points. In fact, a Capgemini study noted that 44 percent of shoppers feel loyalty program rewards are irrelevant. Rather,.

Mind the GAAP- Part 1: New Rules in Loyalty Liability & Revenue Recognition

Randy Hernandez, Brierley+Partners , BRIERLEY | January 11 2019

Part 1: New Rules in Loyalty Liability & Revenue RecognitionAccounting rarely makes any marketer’s Top 10 list for enthralling must-reads, but if you have a loyalty program, or are.

Loyalty / Rewards Programs

2018: The Year that CX Made Headlines

Ken Østreng , Confirmit | January 10 2019

For an industry that’s been growing and evolving for years now, I think it’s fair to say that 2018 was the year when the world of Customer Experience was really recognized as a game.

CX (Customer Experience)

How Packaging Impacts Perception

The Hinda Incentives Team , Hinda | January 09 2019

Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has.

Branding / Product Positioning

New Year, New Loyalty

Erin Raese, Aimia | January 08 2019

The one investment you need to make this year is...Loyalty. Seriously. We're not just being biased here. Read on. Want to personalize? 63% of marketers are struggling with data-driven.

Loyalty / Rewards Programs

A Better Way to Measure & Improve Customer Experience

Chris Malone | January 07 2019

Three Ways Traditional Customer Experience Measurement Can Damage LoyaltyWhile measuring customer loyalty is relatively easy, improving it is often much harder. Unfortunately, traditional approaches.

CX (Customer Experience)

4 Signs It’s Time to Migrate to a New Loyalty Platform

Jade McFarland , HTK Limited | January 04 2019

By now, you’ve probably caught wind of some changing perspectives in the loyalty industry.Many businesses are beginning to recognize that transaction-based programs (those that reward customers.

Loyalty / Rewards Programs

Tribal Marketing – How Well Do You Know Your Customers?

The Snipp Team , Snipp | January 03 2019

When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors, geographies and psychologies. Yet as we.

Customer Engagement

Advanced Analytics vs. Artificial Intelligence: How Are They Different?

Janet Wagner | January 02 2019

Many companies today are using advanced analytics to gain insights from multiple sources of data, insights that can be used to make predictions and streamline business processes. The number of.

Data Analytics

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