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Supplier-Contributed Blogs

Why Housewares are Important Loyalty Rewards

R.Neeley , Hinda | March 15 2019

Each year, over 60,000 visitors and some 2,200 exhibitors descend on McCormick Place in Chicago to learn everything there is to know about housewares. This year’s theme was “It’s.

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Why Doritos’ Marketing Strategy Made Super Bowl History

Aimee Millwood, Director of Content at Yotpo , Yotpo | March 14 2019

As Patriots fans rejoice and Rams fans sulk, everyone else is busy judging all the Super Bowl commercials. Because we marketers all know that the real competition happens after game day. And when it.

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Q&A: The Rideshare Effect

Madeline Cortes, Epsilon | March 13 2019

Amit Deshpande dives into how car rental companies can better understand people and generate larger market share.Since rideshare apps like Uber and Lyft hit the market, there has been a noticeable.

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25 Years in Business Travel

The CTM Team , CTM Loyalty | March 12 2019

To celebrate Corporate Travel Management’s 25th birthday, we’ve taken a look back at some of the biggest changes to have revolutionised business travel during the past 25 years.

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How to Create Loyalty Moments Through Customer Experience

Kelley Gargano, Senior Director of Product Management, Clarus Commerce | March 11 2019

Loyalty moments occur when we have interactions with a brand that create a lasting impact and shape our future interactions.Companies that focus on creating more loyalty moments with their customers.

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Changing Your Loyalty Program? These 4 Communication Strategies Can Minimize Member Angst

Katie Berndt, ICF Next , Phaedon | March 08 2019

Don’t go breaking my programAs the loyalty landscape continues to mature, many brands have started assessing their program structure and making changes accordingly. For example, we recently.

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4 Myths About Consumer Incentives

Matt Kates , Prizelogic | March 07 2019

For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior.A recently released research study, &ldquo.

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High-Tech Powers of Rebates

The Hawk Incentives Team , Hawk Incentives | March 06 2019

#1 Connect to customers wherever they areEvery consumer is on their own personal and customizable digital journey. As a marketer, you’re always looking for opportunities to interact with them.

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The Struggle to Realize Data’s Potential Ignites a Debate

Mike Kilander, Global Managing Director, Data Quality, Experian , Experian | March 05 2019

With companies facing increasingly complex data challenges that can determine the success or failure of their business, never has it been so important to have accurate and reliable data. Businesses.

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The Influence of Customer Service in Loyalty Programs

Mary Ann Charlton, Epsilon | March 04 2019

I think it’s fair to say that we’ll never forget the best and worst customer service we’ve experienced throughout our shopping excursions, dining at restaurants or travels. Customer.

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Emotional Loyalty Scoring: Research to Know What Drives YOUR Customers

Danielle Sly, Marketing & Content Manager, Kobie Marketing , Kobie Marketing | March 01 2019

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet.

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Three Mistakes Programs Make Using Bonus Points (And, How To Fix Them)

Robert L. McClarin, Brierley+Partners , BRIERLEY | February 28 2019

Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic, lift frequency, improve basket size, or celebrate key.

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