Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Changing Your Loyalty Program? These 4 Communication Strategies Can Minimize Member Angst

Katie Berndt, ICF Next , Phaedon | March 08 2019

Don’t go breaking my programAs the loyalty landscape continues to mature, many brands have started assessing their program structure and making changes accordingly. For example, we recently.

Loyalty / Rewards Programs

4 Myths About Consumer Incentives

Matt Kates , Prizelogic | March 07 2019

For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior.A recently released research study, &ldquo.

High-Tech Powers of Rebates

The Hawk Incentives Team , Hawk Incentives | March 06 2019

#1 Connect to customers wherever they areEvery consumer is on their own personal and customizable digital journey. As a marketer, you’re always looking for opportunities to interact with them.

CRM (Customer Relationship)

The Struggle to Realize Data’s Potential Ignites a Debate

Mike Kilander, Global Managing Director, Data Quality, Experian , Experian | March 05 2019

With companies facing increasingly complex data challenges that can determine the success or failure of their business, never has it been so important to have accurate and reliable data. Businesses.

Data Analytics

The Influence of Customer Service in Loyalty Programs

Mary Ann Charlton, Epsilon | March 04 2019

I think it’s fair to say that we’ll never forget the best and worst customer service we’ve experienced throughout our shopping excursions, dining at restaurants or travels. Customer.

Loyalty / Rewards Programs

Emotional Loyalty Scoring: Research to Know What Drives YOUR Customers

Danielle Sly, Marketing & Content Manager, Kobie Marketing , Kobie Marketing | March 01 2019

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet.

Loyalty / Rewards Programs

Three Mistakes Programs Make Using Bonus Points (And, How To Fix Them)

Robert L. McClarin, Brierley+Partners , BRIERLEY | February 28 2019

Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic, lift frequency, improve basket size, or celebrate key.

Loyalty / Rewards Programs

The Value of Loyalty for Telecoms Brands

The CrowdTwist Team , CrowdTwist | February 27 2019

The Loyalty ChallengeCustomer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67% annually. For.

Thinking About AI? Start With The “Why”.

The HTK Team , HTK Limited | February 26 2019

According to a recent article by Retail Week, the majority of retailers have already bought into the idea of AI – with 74% investing in pilot projects. Yet when asked why they wanted to pursue.

CX (Customer Experience)

The 4 Analytics Tools Marketers Need

Sara Galloway, Aimia | February 25 2019

Successful brands use data to direct business strategy, optimise customer journeys and craft relevant content to build long-term relationships. The beauty of loyalty is it’s the most.

Data Analytics

How Packaging Impacts Perception

The Hinda Incentives Team , Hinda | February 22 2019

Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has.

Branding / Product Positioning

Is Your Email Strategy Inclusive?

Lauren Gentile, Epsilon | February 21 2019

3 legal and ethical reasons your email marketing should be accessible, and tips for getting thereConsumers on average receive 121 emails per day. As marketers, it’s our responsibility to ensure.

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