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Supplier-Contributed Blogs

The Future of Mobile: Welcoming the Next Era of Engagement

Mike Puffer, Sr Director, Strategy, Insights, and Innovation, HelloWorld, A Merkle Company | March 28 2019

Consumers are swimming in a sea of apps. To cut through the noise in today’s “always on” world, brands must prioritize meaningful mobile experiences with everyday utility and real.

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The Best Way to Grow Customer Loyalty – Without a Program

Jade McFarland, HTK , HTK Limited | March 27 2019

If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution lies in creating emotional connections through personalized engagement.

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Delicious Metrics Hidden in Your Welcome Email Data

The Cheetah Digital Team , Marigold Engage + by Marigold | March 26 2019

When reviewing email results, click rates and open rates tend to dominate the menu. But even if those metrics will always be the main course, there are some sweet rewards waiting for marketers who.

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What Are Your Filthiest CX Habits? And How Can You Break Them?

The Confirmit Team , Confirmit | March 25 2019

What are your worst habits? Biting your fingernails? Swearing? Expecting everyone in the business to care as much about Net Promoter Score as you do? Confirmit surveyed 700 customer experience.

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What Robots in The Media Are Missing: Empathy

Rebecca Miller , Pegasystems | March 22 2019

It is now a full one month since the playing, winning, and losing of Super Bowl LIII, and one thing is still haunting me about that game. No, it is not the utter lack of scoring. And it is not that.

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When It Comes to Data, Seasonality Is Always In Season

Eric Wolk | March 20 2019

Last month we saw the images of presidents appear in quite a few ads while this month we’re seeing lots of shamrocks to align with consumers’ mindsets and the planning of gatherings for.

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Six Ways CPGs Use Loyalty to Drive Revenue

Kelli Ask | March 19 2019

 As CPGs continue to navigate the direct-to-consumer landscape and finding ways to improve their customer experience and campaigns, loyalty continues to be the primary tactic to enable.

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Why Housewares are Important Loyalty Rewards

R.Neeley , Hinda | March 15 2019

Each year, over 60,000 visitors and some 2,200 exhibitors descend on McCormick Place in Chicago to learn everything there is to know about housewares. This year’s theme was “It’s.

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Why Doritos’ Marketing Strategy Made Super Bowl History

Aimee Millwood, Director of Content at Yotpo , Yotpo | March 14 2019

As Patriots fans rejoice and Rams fans sulk, everyone else is busy judging all the Super Bowl commercials. Because we marketers all know that the real competition happens after game day. And when it.

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Q&A: The Rideshare Effect

Madeline Cortes, Epsilon | March 13 2019

Amit Deshpande dives into how car rental companies can better understand people and generate larger market share.Since rideshare apps like Uber and Lyft hit the market, there has been a noticeable.

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25 Years in Business Travel

The CTM Team , CTM Loyalty | March 12 2019

To celebrate Corporate Travel Management’s 25th birthday, we’ve taken a look back at some of the biggest changes to have revolutionised business travel during the past 25 years.

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How to Create Loyalty Moments Through Customer Experience

Kelley Gargano, Senior Director of Product Management, Clarus Commerce | March 11 2019

Loyalty moments occur when we have interactions with a brand that create a lasting impact and shape our future interactions.Companies that focus on creating more loyalty moments with their customers.

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