Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Personalization is Essential For Improving Customer Loyalty

Walter Lamb , Loyalty Methods | July 12 2019

Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in.

Loyalty / Rewards Programs

3 Ways to Make the Most of First-Party Data

Keith Lifschin , Marigold Engage + by Marigold | July 11 2019

Whether you reach customers through email, in-app, social media, or via remarketing, data is your ticket to ensure they stay engaged. And first-party data, which comes directly from the very.

Data Analytics

5 Ways To Give Loyalty A Lift

Formation Team , Formation | July 10 2019

Loyalty programs should be one of the cornerstones of any effective marketing strategy. Accenture found that “members of loyalty programs generate between 12 and 18 percent [higher.

Loyalty / Rewards Programs

3 Mistakes That Can Undermine Your Personalization Strategy

HTK Team , HTK Limited | July 09 2019

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation.Particularly in consumer.

Loyalty / Rewards Programs

The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

Yvette Hastings , Kentico Software LLC | July 08 2019

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don.

Digital / Direct Marketing

Modulating Cognitive Dissonance to Enhance Loyalty

Bill Stewart, Kobie Marketing , Kobie Marketing | July 05 2019

You might not know it but you have probably already experienced cognitive dissonance multiple times today. Buying coffee. Watching an ad on TV or online. Passing a billboard on the way to work.

Loyalty / Rewards Programs

1:You, It’s Now A Reality

Rick Boubelik | July 03 2019

Recently, we’ve talked a lot about the shift from 1:1 to 1:You.As I defined in my last blog post, 1:1 is a messaging strategy that’s ‘generically personalized’ with.

How Retailers Should Look at Prime Day

Jim Tierney, Clarus Commerce | July 02 2019

While no documented sales figures exist, analysts estimated that during last year’s Prime Day shoppers spent $4.2 billion.Amazon’s fifth annual Prime Day will start at midnight PT.

How DR and Smart Thermostats Have Revolutionized The Utility-Customer Relationship

Robyn Link , Phaedon | July 01 2019

Smart thermostats ushered in a new era for the utility-customer relationship. Now, new demand response programs are capitalizing on this momentum to create wins for both parties.Utilities have.

CRM (Customer Relationship)

Digital Acquisition Channels: A Key Imperative for Retail Co-branded Credit Cards

Richard Schenker , Bond Brand Loyalty | June 28 2019

During a recent retail co-branded credit card client engagement, it became clear to me that retail co-branded credit cards are generally behind their bank credit card counterparts when it comes to.

Loyalty / Rewards Programs

The State of D2C Marketing in 2019

Cristina Dinozo , Yotpo | June 27 2019

The shift toward direct-to-consumer commerce has unleashed a revolution in how brands sell. With traditional retail upended, eCommerce has emerged as an equalizing force for brands, prompting them to.

Loyalty / Rewards Programs

Facing The Ugly Truth: Poor Customer Service Comes at a Cost

Jenna McAuliffe , Pegasystems | June 26 2019

2019 global customer service insightsLeft waiting on hold, having to repeat yourself every time you get bounced to a new department, dealing with rude customer service agents. We all know some of the.

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