Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Reviving the Intercept Interview

Katrina Noelle , KNow Research | April 18 2019

How do you get authentic, rich feedback from customers quickly? Interview them where they are. Qualitative Intercept Interviews (QIIs) deliver in the moment authenticity and ensure the.

Igniting Loyalty in Low-Frequency Categories

Guy Cierzan , Phaedon | April 17 2019

Successful customer loyalty in low-frequency categories can be attributed to these best practices. The convergence of big data, social media and omnichannel marketing are causing a tectonic shift.

Loyalty / Rewards Programs

Missed Opportunities: 3 Ways To Use Transactional Emails To Increase Brand Lift

Samantha Iodice, Director, Omnichannel Communications, Brierley+Partners , BRIERLEY | April 16 2019

The stroke of midnight, May 25th, 2018 marked the effective implementation date of the European Union’s General Data Protection Regulation (GDPR). Although GDPR is applicable to EU countries.

Branding / Product Positioning

Considering a CDP? Look Before You Leap

Carl Madaffari, Epsilon | April 12 2019

What to think about before investing in marketing technology.Think back to the last time you bought a car. You probably had a pretty good idea of what you were looking to get out.

Data Analytics

Retail Recap Q1 2019: Subscription Trend Heats Up the Loyalty World

Jim Tierney, Clarus Commerce | April 11 2019

In our first edition of Retail Recap for 2019, we saw the launch of the Apple Card, the upward trajectory tied to Major League Baseball’s innovative approach to customer loyalty, Burger.

Loyalty / Rewards Programs

How to Wave Goodbye to Survey Fatigue: A Guide to Boosting Response Rates

Carolyn Hall , Confirmit | April 10 2019

How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a few, haven’t there? I’ve had one about buying.

Customer Engagement

Translating Challenge Into Opportunity

The ICF Next Team , Phaedon | April 09 2019

Our collaborative approach to problem-solvingProblem-solving. It’s woven into the everyday human experience, crucial for commercial and creative success, and best supported by careful thinking,.

CX (Customer Experience)

Modularity is Still the Name of The Game

Tiffany Blair, Pega , Pegasystems | April 08 2019

The 2019 State Healthcare IT (HIT) Connect Summit kicked of its 3-day event in Baltimore’s Inner Harbor on Monday, March 18, 2019, welcoming hundreds of federal and state government.

Data Analytics

Are Your Employees Driving Your Customers Away?

The Hinda Incentives Team , Hinda | April 05 2019

Think back to the last time you walked into a store. It can be any store — department, grocery, even a convenience store. Try to remember the experience. Maybe you rushed in towards the items.

The 7 Most Innovative Brands of 2018

The CrowdTwist Team , CrowdTwist | April 04 2019

Earning loyalty in 2018 was particularly challenging due to consumer concerns around data and growing expectations around brand experience. Brands were forced to step up their efforts to keep.

Branding / Product Positioning

The New Reward Experience for Modern Loyalty

Maria Pallante, Bond Brand Loyalty , Bond Brand Loyalty | April 03 2019

If there is one thing all businesses have in common, it’s the need to attract, engage, and keep customers coming back. Loyalty programs were born out of a need to do this when shop owners gave.

Banking Loyalty: Personalization, Engagement and Blockchain

The Aimia Team | April 02 2019

Loyalty in the banking sector is typically driven through credit cards. According to a recent Bankrate study, there are approximately 2 billion credit card holders in the USA alone, and each person.

Customer Engagement

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