Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

5 Common Fears About AI for Marketing – And How to Address Them

Jade McFarland , HTK Limited | June 18 2019

This is the second post in our “AI for CX & Marketing” series – check out the first post here.If you’re trying to build AI into your martech stack, you may hit some.

7 Tips For Successful Customer Loyalty Programs In 2019

Hinda Incentives Team , Hinda | June 17 2019

In 2019, almost every brand, store and company has a customer loyalty program. If done correctly, these programs can increase and retain customers.Sallie Burnett is a loyalty consultant, keynote.

Loyalty / Rewards Programs

Loyalty Discount or Loyalty to the Discount?

Paul Wolfer | June 14 2019

Chances are you have some affinity toward specific retailers, right?You might have a favorite grocery store or pet store or clothing store. Maybe that’s based on location. It’s on your.

Loyalty / Rewards Programs

7 Ways To Surprise & Delight Your Customers In 2019

Mark Stansbury , Annex Cloud | June 13 2019

You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give.

Loyalty / Rewards Programs

What’s The Future of Blockchain in Loyalty Marketing?

Mike Sund , Phaedon | June 12 2019

At the height of the Cryptocurrency trading frenzy, Bitcoin reached a unit value of $19,650. It hasn’t been that high since. A little more than a year later, Bitcoin declined 84 percent and hit.

Loyalty / Rewards Programs

Consumers Failing to Embrace AI Benefits, Says Research

The PegaSystems Team , Pegasystems | June 11 2019

Pega study highlights the need for greater empathy in artificial intelligence systemsLAS VEGAS – June 4, 2019 – Consumers lack trust in artificial intelligence (AI) and don’t.

Mastering Data Management for Better Personalization

Jade McFarland, HTK , HTK Limited | June 10 2019

If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result.After all, it’s hard to give each customer a tailored.

Data Analytics

Guiding The Customer Journey: The Influence of Preferences, Curation and Relevance

Kelly Nickerson | June 07 2019

My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital assistant while I’m scanning for an available salesperson.

Loyalty / Rewards Programs

Using the Science of Habits to Create a Successful Loyalty Program

Meg Tronquet , PK | June 06 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer.

Loyalty / Rewards Programs

7 Ways to Earn Customer Love in 2019

The CrowdTwist Team , CrowdTwist | June 05 2019

What will it take to win the hearts of consumers in 2019? What do consumers expect from brands in exchange for their love and devotion? On Valentine’s Day, we sat down with a panel of marketing.

Customer Data is The Ticket to Personalized Offers

The Cheetah Digital Team , Marigold Engage + by Marigold | June 04 2019

Building relationships with customers is a lot like building personal relationships. If all you ever do is talk about yourself and tell everyone how great you are, people will start to tune.

Digital Fraud Prevention and Business Innovation

The Kount Team , Kount | June 03 2019

In today’s competitive consumer sales environment, many companies are engaged in digital transformation.For merchants, this often means expanding traditional sales channels to include loyalty.

Loyalty / Rewards Programs

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