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Supplier-Contributed Blogs

Modulating Cognitive Dissonance to Enhance Loyalty

Bill Stewart, Kobie Marketing , Kobie Marketing | July 05 2019

You might not know it but you have probably already experienced cognitive dissonance multiple times today. Buying coffee. Watching an ad on TV or online. Passing a billboard on the way to work.

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1:You, It’s Now A Reality

Rick Boubelik | July 03 2019

Recently, we’ve talked a lot about the shift from 1:1 to 1:You.As I defined in my last blog post, 1:1 is a messaging strategy that’s ‘generically personalized’ with.

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How Retailers Should Look at Prime Day

Jim Tierney, Clarus Commerce | July 02 2019

While no documented sales figures exist, analysts estimated that during last year’s Prime Day shoppers spent $4.2 billion.Amazon’s fifth annual Prime Day will start at midnight PT.

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How DR and Smart Thermostats Have Revolutionized The Utility-Customer Relationship

Robyn Link , Phaedon | July 01 2019

Smart thermostats ushered in a new era for the utility-customer relationship. Now, new demand response programs are capitalizing on this momentum to create wins for both parties.Utilities have.

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Digital Acquisition Channels: A Key Imperative for Retail Co-branded Credit Cards

Richard Schenker , Bond Brand Loyalty | June 28 2019

During a recent retail co-branded credit card client engagement, it became clear to me that retail co-branded credit cards are generally behind their bank credit card counterparts when it comes to.

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The State of D2C Marketing in 2019

Cristina Dinozo , Yotpo | June 27 2019

The shift toward direct-to-consumer commerce has unleashed a revolution in how brands sell. With traditional retail upended, eCommerce has emerged as an equalizing force for brands, prompting them to.

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Facing The Ugly Truth: Poor Customer Service Comes at a Cost

Jenna McAuliffe , Pegasystems | June 26 2019

2019 global customer service insightsLeft waiting on hold, having to repeat yourself every time you get bounced to a new department, dealing with rude customer service agents. We all know some of the.

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Maximising Business Rewards Programs

CTM Loyalty Team , CTM Loyalty | June 25 2019

We know travel is often one of the largest expenses for a business. While many larger enterprises can benefit from negotiated supplier arrangements with custom discounts, small to medium businesses.

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Customer Loyalty Gamification: Should You or Shouldn’t You

Sara Galloway | June 24 2019

Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty. As a result, many brands are asking the question, “Is gamification worth the hype and.

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Is Your Travel and Hospitality Loyalty Program Human-Friendly?

Hannah Fox , Phaedon | June 21 2019

Check out these highlights from the Humanizing Loyalty reportIn today’s travel and hospitality market, customers have more control and choices than ever before. How do brands ensure that they.

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How to Leverage Data to Drive Customer Loyalty through Personalization

The CrowdTwist Team , CrowdTwist | June 20 2019

In today’s competitive climate, customers not only desire, but expect seamless, personalized experiences across all touchpoints. In fact, 90% of users expect the customer experience.

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7 Ways to Maximize the Return on Your Channel Marketing Programs

Andy Arnold , Ansira | June 19 2019

Don’t let your co-op, MDF, or compliance programs run on autopilot. There are sales at stake. Many national brands with indirect sales channels such as franchisees, dealers, or resellers.

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