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Supplier-Contributed Blogs

The Role Subscription Marketing Will Play In Personalization

The House of Kaizen Team , House of Kaizen | July 22 2019

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out.Proposed.

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Mobile App Fraud Burns Restaurants – The 6 Top Schemes

The Kount Team , Kount | July 19 2019

Have you ordered lunch via a mobile app recently? Multiple restaurant types including quick service restaurants (QSRs), fast casual, as well as table service restaurants are engaging customers.

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3 Things All In-House Marketing Teams Need

Featuring Matt Cronin, Founding Partner , House of Kaizen | July 18 2019

Agencies are no longer as worried about competing on price or skill set: They're concerned about losing work to clients themselves. More and more companies, like T-Mobile have.

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5 Ways Social Media Impacts Customer Loyalty

Muhammad Khan | July 17 2019

Many people still view “loyalty” to a brand as merely a program.But loyalty is so much more than that. Having a great loyalty program has to be part of the mix, but loyalty is bigger than.

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Personalized Email Marketing: 5 Keys To Success

Kara Trivunovic | July 16 2019

Personalization is the holy grail of marketing. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80 percent of people are more.

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Three Things D2C Brands Need to Do to Stand Out on Amazon Prime Day, and Every Day

Raj Nijjer, VP of Marketing , Yotpo | July 16 2019

Yotpo recently surveyed 2000 consumers about their shopping plans for Amazon Prime Day and found that while 71.05 percent view Amazon as a destination to buy fashion online, only 40.89 percent of.

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Driving innovation through Co-Creation

Fred Faulkner , Phaedon | July 15 2019

Imagine…Today’s the big day: the day your agency partner presents ideas and solutions to your brand. After a thorough process of finding this agency, you challenged them to meet the.

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Personalization is Essential For Improving Customer Loyalty

Walter Lamb , Loyalty Methods | July 12 2019

Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in.

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3 Ways to Make the Most of First-Party Data

Keith Lifschin , Marigold Engage + by Marigold | July 11 2019

Whether you reach customers through email, in-app, social media, or via remarketing, data is your ticket to ensure they stay engaged. And first-party data, which comes directly from the very.

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5 Ways To Give Loyalty A Lift

Formation Team , Formation | July 10 2019

Loyalty programs should be one of the cornerstones of any effective marketing strategy. Accenture found that “members of loyalty programs generate between 12 and 18 percent [higher.

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3 Mistakes That Can Undermine Your Personalization Strategy

HTK Team , HTK Limited | July 09 2019

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation.Particularly in consumer.

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The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

Yvette Hastings , Kentico Software LLC | July 08 2019

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don.

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