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Supplier-Contributed Blogs

Subscription Service Models are Good, but They Can be Better

Carlos Dunlap-Beard | September 30 2019

Traditional subscription/member services models work well for some brands. Stitch Fix, Dollar Shave Club, Hello Fresh, Sephora, and Blue Apron are some of the brands that have found success.Although.

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Using UI/UX design principles to improve smartphone-based informed consent

, Phaedon | September 27 2019

Smartphones have opened a new avenue of communication between researchers and study subjects—and this medium presents both opportunities and challenges. On the opportunity side, we can engage.

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Why isn't loyalty trendy?

The cxLoyalty Team , cxLoyalty | September 26 2019

Digital transformation. Customer experience. Artificial intelligence. Now those are trendy marketing buzzwords. With each hot topic, latest analyst report, most recent business magazine article, or.

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Don’t Be Creepy: How Marketers Should Think About Data Privacy

The Cheetah Digital Team , Marigold Engage + by Marigold | September 25 2019

Let’s face it. What marketers view as exciting innovations in data collection can actually be spooky for consumers. With targeted ads and personalized emails becoming the norm, it is easy for.

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Do New Members Like Your Rewards Program?

Andrew Lanciani, Brierley+Partners | September 24 2019

Healthy programs should be constantly generating an influx of new members, and the early stages of their membership is an ideal time to gather feedback from your new members through a new member.

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Why You Can’t Forget the Human Experience in Customer Loyalty

Tom Baker, Clarus Commerce | September 23 2019

We toss around the word loyalty often.Whether it involves friendships, relationships, sports teams, pets, retail, or restaurants, we hear and use the term loyalty regularly and it means different.

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“Beginning with the end in mind”: How Jim Harwood helped jump-start Farm Bureau Financial Service’s.

Daniel Saunders, Qualtrics , Qualtrics | September 20 2019

Ask Jim Harwood, Client/Member Experience VP at Farm Bureau Financial Services, how you build support for a CX program with your CEO and Senior leadership and he’ll tell you to take a lesson.

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Using Voice To Amplify Your Brand Experience

J. Autumn Nelson, Copy Director at HelloWorld, a Merkle Company | September 19 2019

The Voice Revolution is here. Welcome to the modern world where custom skills perform pretty much anything – from turning the lights on, to playing soft lullabies, and everything in between.

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3 Megatrends Creating the Rise in Premium Loyalty

Brian Carl, Clarus Commerce | September 18 2019

Premium loyalty programs aren’t new.In fact, Amazon Prime is the best known premium loyalty program and it was released in 2005.If that’s the case, why are we hearing so much about it.

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Maximizing Enrollments: Easy as 1,2,3

Randy Hernandez, Brierley+Partners , BRIERLEY | September 17 2019

It’s widely known that consumers have lots of brand relationships.  It’s been estimated that US consumers have over 3.8 billion loyalty memberships1. Radicati projects worldwide.

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Hotel Programs: Where is the value?

The CTM Team , CTM Loyalty | September 16 2019

Too many people consider hotel accommodation a ‘sunk cost’ of business travel – but it shouldn’t be that way.Accommodation is a key part of our clients’ travel spend and.

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How the Subscription Model has Paved the Way for Premium Loyalty

Tom Caporaso | September 13 2019

The subscription model is booming.For some companies, their entire business model relies on subscription. And for many legacy companies, subscription has proved very impactful as well.Industries like.

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