/  Supplier-Contributed Blogs

Supplier-Contributed Blogs

Loyalty’s Secret Ingredient: Email

Andrea Marvel, Epsilon | December 12 2019

The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty program listens to its customers. It.

READ MORE

Has the Starbucks Rewards Revamp Been a Pick Me Up?

Jim Tierney | December 11 2019

When Starbucks relaunched its loyalty program in April, it was met with some initial criticism.Would it alienate existing core customers?Would people understand it?Would it really contribute to.

READ MORE

Brand vs. Branding: Why ‘Away’ is More Than a Luggage Company

Cristina Dinozo, Yotpo , Yotpo | December 10 2019

Away has achieved cult-like status for its meticulously designed luggage. The bags have become part of a lifestyle, a must-have feature of the jet-set uniform. Even more than airport cred, Away has.

READ MORE

Airline Loyalty Landscape – Current Global Perspective

The Aimia Team | December 09 2019

Loyalty started in the airline industry and the innovation of these programs spilled out to other verticals. Today, the airline industry is a highly competitive and commoditized marketplace, and its.

READ MORE

Evaluating your loyalty technology platform? Five tips to streamline the process.

Jim Mattson , Phaedon | December 06 2019

Here are several ways brands can avoid common pitfalls. With wide-reaching impact and stakeholders in virtually every department, a loyalty technology implementation or migration can be one of the.

READ MORE

Premium Economy in 2019 - Is it worth it?

The CTM Team , CTM Loyalty | December 05 2019

2019 was dubbed the ‘Year of Premium Economy’, but did it live up to its expectations? Depending on your corporate travel policy, Premium Economy can be a preferred option for short.

READ MORE

Black Friday Blues: Rethinking discount-driven loyalty

Marlon , HTK Limited | December 04 2019

Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and.

READ MORE

Brand Storytelling: Using Authenticity to Build Customer Relationships

The CrowdTwist Team , CrowdTwist | December 03 2019

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to.

READ MORE

How Conversion Optimization Builds Long-Term Customer Loyalty With The Good

Jon MacDonald , Annex Cloud | December 02 2019

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a.

READ MORE

Get the Best Results From Your Web Analytics Platform With the 3 P’s

Kelly Hansen, VP Insights , Ansira | November 27 2019

The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.You can use the snazziest, feature-rich web analytics tool on the planet, but if.

READ MORE

How to Make The Holidays Easy For Your Customers, and More Profitable For Your Brand

Andrea LeGrand, ICF Next , Phaedon | November 26 2019

With two-thirds of consumers having just begun their holiday shopping in October, there’s still time to make the most of the season for both your shoppers and your brand. Here are six things to.

READ MORE

Is It Time to Rebrand Your Loyalty Program?

Jill Goran , BRIERLEY | November 25 2019

 Four Key Creative Considerations The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty.

READ MORE
Displaying results 1729-1740 (of 2498)
 |<  <  141 - 142 - 143 - 144 - 145 - 146 - 147 - 148 - 149 - 150  >  >|