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Supplier-Contributed Blogs

Building a Case For Sustainable Retail

Lauren Sutherland, ICF Next , Phaedon | January 02 2020

Environmentally focused consumers are pressuring companies to implement sustainable practices beyond greenwashing—or lose their loyalty. Greta Thunberg certainly has shaken up the global.

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The Do’s and Dont's of Market Research Incentives

Brenda Stoltz Marketing Manager, Rybbon , Rybbon | December 31 2019

Adding incentives to your surveys can boost response rates, increase engagement, and lead to more completed surveys in the future. But incorrect use of these incentives can lead to unredeemed gifts.

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Improving patient experience by engaging your employees

Susan Haufe, Qualtrics , Qualtrics | December 30 2019

When I was a chief experience officer, I often told front-line leaders to stop focusing on patient experience and invest their energy in their employees. Healthcare organizations (HCOs.

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How to Measure Your Mobile Wallet Success

Chelsea Hollerud, Cheetah Digital , Marigold Engage + by Marigold | December 27 2019

For marketers, metrics matter. They define when and where to interact with customers. They indicate how loyal a customer is to your brand and identify ways to create more seamless experiences. They.

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Why Connection is the Path to Customer Loyalty

Danielle Perez, Clarus Commerce , Clarus Commerce | December 26 2019

Connect, connection, and connected.These are all words we use on a regular basis, especially when we’re talking about customer loyalty.Before the digital age, when customers shopped at their.

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Wait…They’re All Running Their Marketing On Clouds As Well?!

The Comarch Team , Comarch | December 23 2019

When in cloud    Cloud computing has been around for so long that, for some, it has become somewhat of a cliché. It is predicted that the term will soon end up on.

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The best places to shop these holidays

Ross Lambert, Qualtrics , Qualtrics | December 20 2019

Love it or hate it, you can’t deny shopping in the holiday season is big business. For retailers there’s more than 700 billion dollars up for grabs. In the rush to claim their share,.

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Hotel Loyalty Landscape – Current Global Perspective

The Aimia Team | December 19 2019

Hotel loyalty programs continue to attract large amounts of customers – 46% of US consumers have joined a hotel loyalty program at some point in their lives. Globally, hotel brands.

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Perfect Rewarding: How Technology Can Help  

The Comarch Team , Comarch | December 18 2019

The main purpose of every loyalty program is very simple from the customer perspective – they sign up because they want to be recognized and rewarded. As long as.

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How to Reward Survey Participation While Keeping Responses Anonymous

Brenda Stoltz , Rybbon | December 17 2019

As a researcher, you know that getting the quantity of responses needed for actionable insights is just half the battle. You also need participants to be completely honest in their responses. To.

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Ready to Boost Loyalty? Create Habits Your Customers Won’t Break

Kate Hogenson, Kobie , Kobie Marketing | December 16 2019

Grocers are running to catch up to Amazon Go’s “pay and just walk out” store model. Some like Tesco are adding similar over-head camera technology to automate scanning.

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What You Should Know about the California Consumer Privacy Act (CCPA)

Yvette Hastings, Kentico , Kentico Software LLC | December 13 2019

From January 1, 2020, the CCPA will protect the privacy of consumers based in California, one of the most populous states in the United States. Companies that infringe upon it can risk consumer.

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