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Supplier-Contributed Blogs

Yotpo’s Guide to the CCPA

Arik Metzer, Data Protection Officer, Yotpo , Yotpo | January 20 2020

We’re here to help you prepare for the CCPA. As a Privacy by Design company, Yotpo is committed to protecting both our customers’ and their end-users’ personal information.While.

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CPG/FMCG Loyalty Landscape – Current Global Perspective

The Aimia Team | January 17 2020

Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges in the loyalty market today. Largely, CPG brands are scooped up into larger.

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Six Trends Marketers Must Prepare for in the 2020s

Jordan Ben, Social Media Link | January 16 2020

While marketers answer the demands of today, they must also prepare for future trends. We’re gearing up for a new decade that is full of challenges and opportunities. What could marketing look.

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How a Culture of Experimentation Can Lead to 4X Growth

JP Lefebvre, Airship , Airship | January 15 2020

Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and.

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3 Effective Strategies for Converting Mobile Shoppers

Aliza Polkes, Copywriter & Editor, Yotpo , Yotpo | January 14 2020

These days, over 50% of your eCommerce traffic comes from mobile.   The conversion rate for these mobile visitors, however, is just 1.6% — less than half the rate of.

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How Failing Fast Helps Build Better Solutions

Andras Bakos, Pega , Pegasystems | January 13 2020

Why failing mattersIn Sweden, Dr. Samuel West, a licensed psychologist and innovation researcher, curates a museum of failed products aptly named The Museum of Failure. The products.

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To Improve Customer Loyalty, The Best Brands Are Listening

ICF Next Team , Phaedon | January 10 2020

If you want to take your brand loyalty program to the next level, you need to be customer-obsessed—and that starts with listening.  It happens all the time. Someone asks you a question.

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New Research: The ROI of Customer Experience

Bruce Temkin, Qualtrics , Qualtrics | January 09 2020

The XM Institute recently published a new report, The ROI of Customer Experience, 2019. It examines the connection between customer experience and loyalty across 20 U.S. consumer.

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Looking Forward: 2020 Marketing Predictions from CMO Richard Jones

Richard Jones, Cheetah Digital , Marigold Engage + by Marigold | January 08 2020

2019 has been a fairly tumultuous year for marketers. The first fines began to hit brands for GDPR breaches and the previous years’ Cambridge Analytica scandal continued to rumble-on, keeping.

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Seeking a Shared Purpose in Loyalty Partnerships

Anthony Kavanagh, ICF Next , Phaedon | January 07 2020

Beyond the promise of relaxation, exploration, or adventure, one thing that can help push a vacation from ‘great’ to ‘totally awesome’ is to earn points through an airline or.

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Telco Loyalty Landscape – Current Global Perspective

The Aimia Team | January 06 2020

Telecommunication (telco) as an industry isn’t known for its strong loyalty, as shown by high customer churn and rich acquisition offers. Most consumers tend to view telco businesses as a means.

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How To Maximize Returns on Your Martech Investments

Jay Mellman, Epsilon , Epsilon | January 03 2020

“Recovering a modicum of equilibrium across consumer behaviors and technology innovation will require organizational alacrity, a laser focus on customer needs and a balanced embrace of.

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