Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Capturing the Loyalty of the Skeptical Consumer

The CrowdTwist & Oracle Team , CrowdTwist | February 05 2020

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of.

Prepaid wearables let fans keep having fun

Jerry Uffner | SVP and Group Executive, FIS Global , FIS Global | February 04 2020

If you’ve attended a game or another event on a college campus lately, you’ve probably experienced waiting for a long time in a long line. Given a choice, who would want to spend time.

CX (Customer Experience)

2020s Marketing Trend #4: Loyalty Will Be About Sharing Values and Introducing New Ideas

Jordan Ben, Social Media Link | February 03 2020

In our content series about how marketers can prepare for the 2020s, we’ve talked about making transparency a huge priority, making “experiences” the new “content.

Loyalty / Rewards Programs

The Keys to Creating a Strong Customer Loyalty Program

The Formation Team , Formation | January 31 2020

Since Black Friday, the headlines have reported stagnant U.S. retail sales. And the future doesn’t look much better. Predictions say the market will barely grow 2% annually over the.

Loyalty / Rewards Programs

Holiday 2020: Are You Already Behind?

Brian Carl, Clarus Commerce | January 30 2020

The 2019 holiday season is in the rearview mirror, but I have two questions for you:Where did you do your holiday shopping? And why did you choose those stores?For me, all my holiday shopping was.

Loyalty / Rewards Programs

2020s Trend #3: Websites Becoming Personalized Engagement Destinations

Jordan Ben, Social Media Link | January 29 2020

Our content series about the six trends marketers should prepare for in the 2020s continues. We’ve talked about making transparency a huge priority and creating immersive.

Beyond Millennials: Stop Treating Your Employees as Stereotypes

Judi Samuels, Bond Brand Loyalty , Bond Brand Loyalty | January 28 2020

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong. Just as marketers continue to chase the millennial.

Employee Engagement/Training

2020s Trend #2: “Experience” is the New “Content”

Jordan Ben, Social Media Link | January 27 2020

Last week, we launched a new content series sharing what we believe are the trends marketers can’t ignore in the 2020s. Our first prediction tackled the need for brands and marketers.

CX (Customer Experience)

BUT FIRST, COFFEE (and second, and third, and...)

Scott Robinson, Bond Brand Loyalty , Bond Brand Loyalty | January 24 2020

Starbucks' Black Friday deal shows us that loyalty mechanics can brew good things outside of formal loyalty programs. This Black Friday, Starbucks is offering a special tumbler.

Loyalty / Rewards Programs

The Big Short for SMS – Sending Big Content with Short Links and Link Tracking

Kaitlyn Hogue, Product Marketing Director, Airship , Airship | January 23 2020

Airship is excited to announce the launch of two new features that will drastically improve your SMS and Mobile Wallet campaigns: Link shortening and link tracking! Link.

Mobile

Points vs. Direct Rewards – How to Choose the Right Incentives for Your Surveys and Studies

BRENDA STOLTZ, MARKETING MANAGER, RYBBON , Rybbon | January 22 2020

Poor research participation continues to be a source of angst for researchers everywhere. And when this happens you’re left with unreliable data and questionable insights, which ultimately can.

13 Predictions For Loyalty Marketing in 2020

ICF Next Team , Phaedon | January 21 2020

While an eventful decade is coming to a close, the ever-evolving world of loyalty and customer marketing shows no signs of slowing down. We polled leaders from across ICF Next’s loyalty and.

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