Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

7 Ways To Increase Customer Loyalty

The Formation Team , Formation | February 21 2020

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study found that “members of loyalty programs generate.

Handwritten Notes as an Alternative to Email

Aaron Roy , Wami | February 20 2020

It’s a new year, and every retailer, for better or worse, is already ramping up their email marketing efforts. Every company wants better open rates, more customers and genuine customer loyalty.

The breakthrough moments that defined CX in 2019 and are shaping 2020

Jack Davies , Qualtrics | February 19 2020

Another year has passed, and it’s yet another year where customer experience has evolved at a considerable pace. We’ve seen more and more companies expand their CX programs to.

How to Hire the Right Employees & Reduce Turnover at Your C-Store

SOPHIA GRIESENAUER, PDI , PDI | February 18 2020

The average convenience store employs roughly 15-16 employees at any time. Although this number is increasing year-over-year, according to NACS data, turnover is also on the rise. Managing a .

The case for modernizing the customer experience now

Dondi Black | Senior Manager, Payments Strategies, FIS Global , FIS Global | February 17 2020

Community banks have long been entrenched in the populations they serve, and as a result have one of the richest histories in financial services. But the experience of banking has changed.

CX (Customer Experience)

Which Stage of Personalization Are You In?

The Formation Team , Formation | February 14 2020

It's a no brainer that customers will purchase your product or service if you give them a deal that appeals to their desire for a bargain, or meets their unique needs or purchasing patterns. In.

Personalization

Seven Retail Disruptors You Need to Keep an Eye On

Chris Posey, PDI , PDI | February 13 2020

Industry disruptors affect everyone, from huge conglomerates to single-store operations. The question is not if a disruption will impact your company, but when. And while they are by.

Branding / Product Positioning

2020s Marketing Trend #6: Social Will Be About Connection, Not Clout

Jordan Ben, Social Media Link | February 12 2020

Throughout our series on predictions for the 2020s, we’ve covered a number of important topics marketers should pay attention to. From transparency to experiences to .

Social Media

Three Routes to Modernization

Steve McLaughlin | SVP Product Management, FIS Global , FIS Global | February 11 2020

From trading to data management to settlement and accounting, the executives that I speak to recognize that they need to do more with less and still deliver a customer experience that is consistently.

Data Analytics

2020s Marketing Trend #5: Is Your Brand Part Personal Assistant?

Jordan Ben, Social Media Link | February 10 2020

Last week, we covered why brand loyalty in the future will be achieved through shared values and new understandings, in addition to our other predictions highlighting transparency.

Branding / Product Positioning

Why Foot Locker’s New Loyalty Program Could Be The Perfect Fit

Jim Tierney, Clarus Commerce | February 07 2020

Don’t you love the feeling of putting on a brand new pair of sneakers that fit you perfectly?That’s what Foot Locker wants its customer to feel when they join its new upcoming loyalty.

Loyalty / Rewards Programs

2020 Trends: 5 Things that Will Impact Your Loyalty Program

Brandon Logsdon, PDI Software , PDI | February 06 2020

Loyalty programs’ long-standing emphasis on earning points has relegated the relationship between brand and customer to a transaction. In 2020, with loyalty programs giving consumers more.

Loyalty / Rewards Programs

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