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Supplier-Contributed Blogs

Is It Time to Rebrand Your Loyalty Program? Four Key Creative Considerations.

Jill Goran , BRIERLEY | March 10 2020

The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty. With all this activity in the loyalty.

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SMS: Surprisingly Effective

Erika Reed , Phaedon | March 09 2020

Text message marketing isn’t new or groundbreaking, but it’s highly effective when utilized correctly. Here’s how. A phone number is personal. It’s given out to close friends.

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How To Launch Your Loyalty Program in Time for Holiday 2020 [Quarter-by-Quarter Guide]

Tom Caporaso, CEO | March 06 2020

The 2019 holiday season just ended.So, why are we already talking about holiday 2020?Loyalty played a major role for the successful retailers during this past holiday season. And building.

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Give Your Partners the Power to Own the Local Customer Experience

Andy Arnold, EVP, Chief Client Officer , Ansira | March 05 2020

Editor’s note: Ansira Chief Client Officer Andy Arnold sat down with Facebook U.S. Global Solutions Vice President Michelle Morris recently for a chat at the annual Association of.

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Loyalty in Decline? Why Insight is the Answer.

Marlon Bowser , HTK Limited | March 04 2020

Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers &ndash.

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5 Business Travel Trends to Watch in 2020

The Travel & Transport Team , Loyalty by Travel and Transport | March 03 2020

Can business travel trends ever be accurately predicted?A decade ago, many within the business travel industry were predicting a poor outlook, largely predicated on the global economic crisis of.

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The One Thing Marketers Need to Know about Data Privacy Legislation

Rachel Haberman, Jebbit , Jebbit | March 02 2020

Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.With only months to go.

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From Experience to Participation: How Six Industries are Being Redefined

John Armstrong , Phaedon | February 28 2020

2020 feels like a good year for clarity.Over the past decade, we saw an overemphasis on the "customer experience" and its myriad of manifestations across different channels. With new.

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Handwritten Notes for Business – Best Practices

Aaron Roy, Co-Founder & CEO , Wami | February 27 2020

Marketers are challenged with creating unique and genuine personalized experiences at every step of the customer journey in-store, online, and beyond. When leveraged appropriately, handwritten notes.

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In a Convenience-Centric World, Experiential Marketing is the Key to Thriving

The Comarch Team , Comarch | February 26 2020

The 2010s saw significant changes to the retail landscape; some were expected, but many shakeups were seemingly out of the blue. It’s hard to predict what the 2020s have in store for us, but.

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Choosing the Right Market Research Software for Your Needs

Brenda Stoltz, Marketing Manager , Rybbon | February 25 2020

You recognize the importance of market research software in helping you gather data for your research projects. But how do you choose the right market research software for your needs?There are three.

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Le Journal du dimanche: Going Digital to Build More Meaningful Connections With Readers

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | February 24 2020

The rise in online consumption has shaped the publishing industry we experience today. Readers demand high-quality free content at the click of a button, prefer breaking news rather than reading.

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