Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How your brand can build & keep trust amid COVID-19

The Qualtrics Team , Qualtrics | April 10 2020

The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact.In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated that.

How Travel Brands Respond to Global Pandemics

Emmanuelle Mehta , Phaedon | April 09 2020

During global pandemics like the coronavirus crisis, travel brands that are flexible and transparent with their customers—while finding ways to lessen their anxiety—are well-positioned.

Ensuring Customer-Centricity in Unprecedented Times

The Comarch Team , Comarch | April 08 2020

Our new normal is something nobody expected in their wildest dreams. As the world is continuously preparing to combat COVID-19, customers are facing a huge slew of challenges including longer.

How To Perfect Your Loyalty Program’s Engagement Loop

Robert McClarin, VP, Strategy , BRIERLEY | April 07 2020

Every Loyalty Program Has an Engagement Loop Every loyalty program has an engagement loop of behaviors and actions that members repeat as they rise to become your most valued customer. At a minimum,.

The Experience Leaders Making a Difference During COVID-19

The Qualtrics Team , Qualtrics | April 06 2020

The COVID-19 crisis is unprecedented and the road map for the year ahead has been ripped up. What matters is how you act in the here and now.We’re highlighting some of the leading examples of.

3 Ways Restaurants Can Impact Their Delivery & Takeout Business

Jennifer Kunz , Prizelogic | April 03 2020

In these uncertain times, many restaurants are quickly adapting their delivery and takeout model to bolster sales. But, how can they continue to drive awareness and adoption of these channels when.

CX (Customer Experience)

Customer Loyalty Program Best Practices - 5 Steps to Success

The Formation Team , Formation | April 02 2020

If your brand has a loyalty program, there’s a good chance that it was created initially to get more customers in the door… and keep them coming back to buy more. These programs.

Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty

Elodie Rodriguez, Consultant , BRIERLEY | April 01 2020

We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to.

Points Aren’t the Point

The ICF Next Team , Phaedon | March 31 2020

If your brand doesn’t earn active participation through experiences that make customers feel appreciated and understood in a human way, they’ll find a new brand that does. When we ask.

The Rise of Connection Marketing: Four Ways to Engage with Your Consumer Community During the COVID.

Jordan Ben | March 30 2020

Navigating the COVID-19 crisis is uncharted territory for everyone. Companies are drastically changing their operations as cities and states respond to the outbreak. Many Americans find themselves.

Customer Engagement

B2B and Channel Partner Loyalty: Elevating Program Engagement

Simon Jeffs, Senior Loyalty & CRM Consultant , BRIERLEY | March 27 2020

As much as a business will rely on its internal sales team to advance its commercial direction, many businesses utilise external channel partnerships to drive sales. Brands will commonly use a re.

B2B or Not B2B Customer Loyalty? No Question.

Randy Hernandez, VP, Strategy , BRIERLEY | March 26 2020

While marketers, academics and the broader business community focus the bulk of discussion on customer loyalty to B2C applications, there’s no debate that customer loyalty is at least equally.

B2B / Channel

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