Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

A Framework for Asking the Right Questions While Managing COVID-19

Faryar Borhani and Grant Toups, ICF Next , Phaedon | April 28 2020

We know the expected role of government and health officials, but what about brands?It has been over 70 days since the first case of COVID-19 was discovered in the United States. Since late-January,.

Data Is Your Friend In Uncertain Times

Tim Nargassans | Data Solutions Group, FIS , FIS Global | April 27 2020

When everything around us changes overnight, we’re left wondering how to navigate new realities. In the moment, we sometimes forget that we can lean on old business principles, like old friends.

Data Analytics

How 3 Big Brands are Thinking About Loyalty Differently in 2020

Chris Cobb, Clarus Commerce | April 24 2020

Last year we saw many retailers focus on revamping or reinventing their loyalty programs.This trend has continued into early 2020 with several top companies like Panera, Walmart, and Publix.

Coronavirus and The Three Cs: How Businesses Can Navigate The New Normal

James Wilkins, ICF Next | April 23 2020

In these unprecedented times, businesses across the world are scrambling to adapt to new ways of working. And while change might seem uncomfortable, the global outbreak and spread of the coronavirus.

Effective Digital Messaging Strategies For Restaurants During Uncertain Times

Matt Leingang, Epsilon | April 22 2020

In order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these.

The keys to managing the business curve of COVID-19

Grant Toups, ICF Next , Phaedon | April 21 2020

To manage the business curve of COVID-19, start by understanding the three phases of this crisis: Panic and Disruption, Fear and Isolation, and Recovery and the New Normal.Today we are.

7 Ways to Add More Value to Your Loyalty Program

Emily Rudin, Oracle , Oracle | April 20 2020

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Research featured in the.

Loyalty / Rewards Programs

Best Practices for Integrating Loyalty Programs

The Comarch Team , Comarch | April 17 2020

Sometimes a single B2B/ B2C brand can have multiple, disconnected loyalty reward programs to drive different business objectives. The most recent example of such situation which had everyone talking.

Loyalty / Rewards Programs

Human-First Marketing During Trying Times

Pam Erlichman, Jebbit , Jebbit | April 16 2020

As I write this, 223 million Americans have been ordered to stay home; by the time you read this, many more are likely to be sheltering in place.In an amazingly short period of time, our.

How Can You Keep Up with Constant Gratification?

Paul Wolfer, Clarus Commerce | April 15 2020

Think about the way you watch TV. Who wants to wait a week for a new episode to come out?Now, instead of having to wait for episodes to come out, you can binge watch most shows by streaming them.

Building Trust in a Time of Disruption and Preparing for the Future of the Customer Journey

Mike Sund and Stacy Kjelland , Phaedon | April 14 2020

Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side.For brands and.

How To Emotionally Engage, Nurture, And Retain Your Customers During A Crisis

The Annex Cloud Team , Annex Cloud | April 13 2020

This is the third article in our series focusing on the importance of customer loyalty and retention during an economic crisis. Our first article spoke about enhancing your tactics to increase your.

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