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Supplier-Contributed Blogs

How Scandinavian Insurance Giant Tryg is Taking its Digital CX to The Next Level

Daniel Saunders, Qualtrics , Qualtrics | May 14 2020

How do you stand out in the crowded insurance market? It’s a question that brands across the world are asking themselves, including Scandinavian giant Tryg.The rise of comparison sites in the.

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How to Navigate a Crisis & Keep Branding Intact with Pricing

Iris Worldwide Team | May 13 2020

“It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but.

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Customer Care: Dealing With a Crisis You Couldn’t Plan For

Leonie Brown, Qualtrics , Qualtrics | May 12 2020

Customer Care Managers are used to dealing with regular surges in demand. Most customer care centers (also referred to as contact centers) have an established process, planned months in.

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Retail Revolution: The Changing Retail Space and Why These Impacts Could Be Built to Last

Ann Gersna, ICF Next , Phaedon | May 11 2020

What is happening now in retail will determine the rules of the “New Normal.”Perhaps more than any other segment, retail brands came into the COVID-19 crisis in a particularly difficult.

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What You Can Do to Plan and Prepare Versus Watch and Wait During a Crisis

Deanna Salas, PDI , PDI | May 08 2020

Anytime we encounter events like volcanos, hurricanes, earthquakes and even pandemics like COVID-19, there’s a moment of pause. For many, it’s in our nature to want to assess the.

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So, You’re an Online Business Now? How to Survive and Thrive in a Digital World

Juliana Holterhaus, Qualtrics , Qualtrics | May 07 2020

Brands around the world have found themselves having to ramp up their digital efforts seemingly overnight. Here’s how brands can ready themselves for long-term success online...The sudden.

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[STUDY] Predicting Brand Staying Power Through the COVID-19 Crisis and Beyond

Holly Bauer, Social Media Link | May 06 2020

Social Media Link has tapped our direct access to millions of consumers to gather real-time sentiment in this fast-moving crisis. The below highlights reflect the first wave of an evolving data.

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Managing Loyalty & Sales During the Current Crisis

Christopher Kopenec, Sr. Director, Strategy, BRIERLEY , BRIERLEY | May 05 2020

The current COVID-19 crisis has hit our economy hard.  With loyalty members representing your best customers, your loyalty program is more important than ever.  Now is the time to look at.

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Company Loyalty in Times of Uncertainty

Tom Madden, ICF Next , Phaedon | May 04 2020

A pandemic allows companies to take stock of their loyalty programs—making sure they’re being loyal to their consumers during stressful times.  In the loyalty business, companies.

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Meaningful Personalization is as Simple as Being a Good “Friend”

Robert L. Mcclarin, Brierley , BRIERLEY | May 01 2020

Treat your members like friends Do your members want you to treat them like friends? If you’re the type of friend that has meaningful, caring relationships, then the answer is, “yes.

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The Critical First Steps Towards Great Personalization

Robert L. Mcclarin, Brierley , BRIERLEY | April 30 2020

Great personalization doesn’t happen overnight We all know personalization is at the forefront of creating deeper customer relationships and brand-bonding customer experiences. Study after.

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Comparing Loyalty Management Technologies: Licensed and Cloud-based Systems

The Comarch Team , Comarch | April 29 2020

The Cloud is a major driving force of the current digital revolution. There is no question about that. Providing instant access and high availability of systems and services, it has become a refined.

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