Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Valuation: Being Prepared for the Ultimate CEO Question

David Andreadakis, Kobie , Kobie Marketing | October 26 2020

Loyalty programs attract more executive attention than almost any other marketing initiative. If you have a points program, liability will be an often-revisited conversation. If you include discounts.

Loyalty / Rewards Programs

The Marketing Technology Landscape in 2020 and Beyond

The Formation Team , Formation | October 23 2020

The marketing technology landscape has grown by a whopping 5233% over the last 9 years, according to website Chiefmartec.com. Since 2011, the site has been annually releasing its .

Technology

Holidays, Interrupted: How COVID Holiday Plans Can Be a Win for CPG Brands

Nick Cosentino, Epsilon | October 22 2020

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get.

Customer Engagement

CLM Mobile App has been enhanced by the Mobile Payments functionality

The Comarch Team , Comarch | October 21 2020

Mobile Payments functionality allows users to store there their favorite form of payment and use it during the in-store journey or when they would like to pay for fuel directly at the pump. .

Driving Repeat Transactions With New Members

Grant McCloud, Brierley , Brierley | October 20 2020

New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your.

CX (Customer Experience)

[EXCLUSIVE STUDY] Six Months of Change: The State of Consumer Action & Brand Sentiment

Cathy Courtney, Vesta | October 19 2020

It’s hard to believe it’s been six months since COVID-19 took center stage in our lives (although some days it feels like it’s been years, right?). Since March we’ve been.

CX (Customer Experience)

Case Study: Delivering a Multichannel Program for Krispy Kreme UK

Jade McFarland, HTK , HTK Limited | October 16 2020

Krispy Kreme has been serving hand-crafted doughnuts and fresh coffee to UK shoppers since 2003, with over 118 standalone stores and 1,000 cabinets with retail partners. In July 2020, Krispy Kreme.

Loyalty / Rewards Programs

Forter Fraud Attack Index Ninth Edition Reveals Surges in Online Consumer Activity and Shifts in.

Becca Gomby, Forter , Forter | October 14 2020

2020 has been marked by unprecedented global changes. The outbreak of the Coronavirus (COVID-19) has forever altered how individuals and businesses approach their day-to-day activities. For those in.

Technology

Four Risks to Consider When Planning for Digital Transformation

SOPHIA GRIESENAUER, PDI , PDI | October 13 2020

We’re all talking about it. Digital Transformation. The problem is, if you don’t take the time to talk about the end goals at the start of the digital transformation journey, you.

Technology

Why Membership Loyalty Is So Effective and Can Help Your Brand’s Future

Michael Iannucci, Clarus Commerce | October 12 2020

Although membership loyalty seems like a new trend, the fact is it has been around for many years.In retail, warehouse clubs have been using membership models for years.Costco and BJ’s have.

7 Strategies for Customer Retention That Really Work

The Formation Team , Formation | October 09 2020

Customer retention in marketing has long taken a back seat to acquisition. Now higher customer expectations, changing business objectives and a fluctuating economy are causing many brands to make it.

CX (Customer Experience)

Without 3rd-Party Cookies and IDFA, are Consumers Really Better Off?

Christine Forman, Epsilon | October 08 2020

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear.

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