Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Game-Changing Marketing Technologies for Effective Personalization

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | August 18 2020

Marketing organizations have been working for decades on personalization strategies that resonate with consumers and make them feel like valued individuals. For many B2C brands, classic.

Personalization

Sentiment Analysis: What it is and How To Use it to Improve Customer Experiences

Sarah Fisher, Qualtrics , Qualtrics | August 17 2020

Survey results, customer reviews, social media mentions, oh my. It’s a feedback-driven world, and our brands are just living in it.The days of relying on a great product or service to do your.

CX (Customer Experience)

Logo design: How to Find the Perfect Symbol For Your Brand

Sarah Fisher, Qualtrics , Qualtrics | August 14 2020

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo.What is a logo?From the golden arches of McDonalds to the.

Branding / Product Positioning

Why the Trust Economy Should Be the Guiding Light in Your Marketing Strategy

Kayla Siegmeier, Cheetah Digital , Marigold Engage + by Marigold | August 11 2020

While we’ve all had a good laugh at the many memes illustrating the dumpster fire 2020 has become, the reality is that this year has brought a fundamental shift in consumer.

Customer Engagement

Loyalty Program Design and Validation: How to Build the Framework for a Meaningful and Measurable.

Carlos Dunlap-Beard, Clarus Commerce | August 10 2020

If you’re thinking about loyalty program design, these are some of the questions you’re considering:What should your program look like?Who should be involved in the process?How do you.

Loyalty / Rewards Programs

Rethinking Loyalty For Mobile

Jodi Rausch, PK , PK | August 07 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital.

Mobile

6 Things Tech Companies Should Know About Experience Management (XM)

Catherine Thurtle, Qualtrics , Qualtrics | August 06 2020

Customers love high tech, but they sometimes don’t love their experiences with it. However, when tech companies get experience management (XM) right, they’re richly rewarded. Here’s.

CX (Customer Experience)

The Patient Cost of Healthcare Consumerism

Stephanie Cohen, PK , PK | August 05 2020

Consumerism is rapidly becoming a driving force in healthcare. According to one survey, consumerism was second only to industry consolidation as most top of mind for healthcare professionals.

Data Analytics

How the City of Houston Health Department is Using Technology to Speed Essential Contact Tracing

Ben Rogers, Qualtrics , Qualtrics | August 04 2020

In Texas, the state’s largest city is carefully getting back to business. And the responsibility for educating the public and helping slow the spread of the coronavirus falls to the.

Technology

“Your Feedback is Important to Us”: Automating a Better Approach to Customer Feedback

Jade McFarland, HTK , HTK Limited | August 03 2020

If your business is competing on customer experience, chances are you’re collecting customer feedback. But how well is that feedback really serving your organisation and your customers?Feedback.

Voice of the Customer

When Travel Returns: Employee Engagement & Satisfaction

Travel and Transport Team , Loyalty by Travel and Transport | July 31 2020

Information around COVID-19 is a moving target with updates coming out several times a day. Once business travel starts up again, there will be restrictions and new procedures travelers.

Employee Engagement/Training

Season II Episode 1| Serve, Survive & Thrive during COVID-19

Lonnie Mayne, Red Shoes Living , Red Shoes Living | July 30 2020

In this episode of the Red Shoes Living podcast, Lonnie Mayne and Dr. Daisy Robinton discuss what it takes to navigate and to truly bear witness to what. We are all going through during these.

CX (Customer Experience)

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