Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

3 Ways the Walmart+ Launch Will Change Loyalty Forever

Tom Caporaso, Clarus Commerce | September 24 2020

The launch of Walmart+ happened today, but Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million members, Prime is now.

Back to School with the E-Comm Experts: 3 Ways Nixon is Adapting to the New Normal & Preparing for.

David Coates, Forter , Forter | September 23 2020

I recently had the chance to sit down with Gary Penn, Global VP of Digital and E-Commerce at Nixon, to discuss some of the lessons he and his team quickly learned over the last few months as the.

Retail Vision: Balancing Expectations and Reality

Dawn Desai, PDI , PDI | September 22 2020

Defining success for any vision begins with asking, “What does success look like?” As with any good strategy, we begin the year with a clear set of objectives and key results to measure.

CX (Customer Experience)

Designing a Better Telehealth Experience

James Kim, Sarah Dodge, PK , PK | September 21 2020

Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally.These are.

Digital Transformation and Loyalty

Adeline Heymann, Kobie Marketing , Kobie Marketing | September 18 2020

With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to.

Loyalty / Rewards Programs

Webinar with Loyalty 360: Future-Proofing Customer Loyalty

The Formation Team , Formation | September 17 2020

Like it or not, customer loyalty is changingDue to heavy investment in the customer experience by a handful of market leaders, consumers have increasingly raised their expectations of brands over the.

Loyalty / Rewards Programs

Three Impacts of COVID-19 on Capital Markets

Tony Warren | SVP and Head of Strategy, FIS Capital Markets , FIS Global | September 16 2020

From health alarms to adjusting to working from home to greater social awareness, we’re all seeing the impact of COVID-19 in both subtle and stark ways. Similarly, the way the world.

Technology

Do Premium Loyalty Members Shop With You More?

Jim Tierney, Clarus Commerce | September 15 2020

As a retailer, you want high customer retention rates and loyal customers who shop regularly.And your customers want your brand to recognize them in a personalized way. They want to feel a sense of.

Loyalty / Rewards Programs

Why The Time For Digital Transformation is Now

Yvette Hastings, Kentico , Kentico Software LLC | September 14 2020

Digital transformation goes hand in hand with a change in a company's thinking, culture, and leadership. It's about welcoming innovation and embracing technology, new business models, and.

Technology

Sparking Action to Change Behavior: The Power of Influencers

Vickie Gogo, ICF Next , Phaedon | September 11 2020

To inspire Americans to help “flatten the curve,” public health officials can find support in surprising places.Changing behavior is not easy. ICF Next’s social marketing team.

Social Media

Rapid Response: 4 Lessons C-Stores Taught Us About Creating Differentiated Customer Experiences

Greg Phillips, PDI , PDI | September 08 2020

From the way we get our hair cut to the way we shop to the way companies do business, COVID-19 has forced everyone to change the way they operate, including convenience retailers. In this video.

CX (Customer Experience)

The Importance of Understanding the Data—and What it May (or May Not) Be Telling Us

ICF Next Team , Phaedon | September 04 2020

Using data is a great way to tell a story. Be careful it doesn’t tell the wrong one.In today’s world, data has become a critical component of our professional and personal daily lives. It.

Data Analytics

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