Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Forter Fraud Attack Index Ninth Edition Reveals Surges in Online Consumer Activity and Shifts in.

Becca Gomby, Forter , Forter | October 14 2020

2020 has been marked by unprecedented global changes. The outbreak of the Coronavirus (COVID-19) has forever altered how individuals and businesses approach their day-to-day activities. For those in.

Technology

Four Risks to Consider When Planning for Digital Transformation

SOPHIA GRIESENAUER, PDI , PDI | October 13 2020

We’re all talking about it. Digital Transformation. The problem is, if you don’t take the time to talk about the end goals at the start of the digital transformation journey, you.

Technology

Why Membership Loyalty Is So Effective and Can Help Your Brand’s Future

Michael Iannucci, Clarus Commerce | October 12 2020

Although membership loyalty seems like a new trend, the fact is it has been around for many years.In retail, warehouse clubs have been using membership models for years.Costco and BJ’s have.

7 Strategies for Customer Retention That Really Work

The Formation Team , Formation | October 09 2020

Customer retention in marketing has long taken a back seat to acquisition. Now higher customer expectations, changing business objectives and a fluctuating economy are causing many brands to make it.

CX (Customer Experience)

Without 3rd-Party Cookies and IDFA, are Consumers Really Better Off?

Christine Forman, Epsilon | October 08 2020

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear.

How COVID-19 has Impacted Customer Loyalty and What You Can Do About It [Infographic]

The Clarus Commerce Team | October 07 2020

COVID-19 has changed retail in an unimaginable way.Loyalty was hard before, but consumer shopping behaviors have changed along with expectations.If your goal is to continue building loyalty post.

Loyalty / Rewards Programs

Balancing Brand Adaptability and Authenticity

Hiba Hamati, Sr. Director Strategy , BRIERLEY | October 06 2020

Somber piano music plays and the camera pan across empty streets.We see Zoom calls taking place in makeshift home offices. Virtual happy hours with family and friends.The voiceover begins.&ldquo.

Branding / Product Positioning

Making Marketing Fun: 5 Successful Gamification Examples

The Formation Team , Formation | October 01 2020

Some of the most effective marketing happens when consumers are so engaged that they don't realize they're being marketed to. That's why many successful brands have turned to gamification.

Loyalty / Rewards Programs

Creating Positive Energy in Everything You Do

Lonnie Mayne, Red Shoes Living , Red Shoes Living | September 30 2020

In this week’s episode of the Red Shoes Living Podcast, Lonnie Mayne talks with former world record holder and Olympian, Willie Banks. Willie talks with us.

Personalization

How to Improve Customer Loyalty Beyond Millennials and Gen Z

The Formation Team , Formation | September 29 2020

In your quest to target high-value customers, are you leaving a lot of potential revenue on the table? You may not think so, but our recent report, Brand Loyalty 2020: The Need for Hyper.

Loyalty / Rewards Programs

Why CX Should Be a Partnership Between Business and IT

Reena Leone, Pega , Pega | September 28 2020

Customer experience (CX) can make or break an organizationCompetition among businesses for customers has never been fiercer, with customer loyalty as the top prize. A true focus on CX means involving.

Innovation Interviews: Customer Experience Innovation in Retail

Lou Powell, PK , PK | September 25 2020

When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal while retaining customers.

CX (Customer Experience)

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