Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

6 Data Types C-Stores Need to Boost Their Fuel Pricing Strategy

Gabe Ortega, PDI Software , PDI | December 15 2020

Turkey, travel and time with family are the hallmarks of a typical Thanksgiving holiday in the U.S. Yet, despite 2020 being an atypical year, millions of Americans took to the airways and highways.

CX (Customer Experience)

How Can My Brand Rebound During This Holiday Season and Start Strong in 2021

Carlos Dunlap-Beard, Clarus Commerce | December 14 2020

This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are.

Branding / Product Positioning

18 Marketing Campaigns for Brands to Win this Holiday Season

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | December 11 2020

As the days grow ever shorter, the temperature creeps downwards and eggnog lattes replace pumpkin-spiced on the menu, it’s almost the start of the holiday season. With little respite between.

Technology

How to Use Email Creative to Cut Through Holiday Clutter and Stand Out in the Inbox

Scott Multer, Epsilon | December 10 2020

With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab.

Reinventing The Guest Experience in Hospitality

Stephanie Cohen, PK Global , PK | December 09 2020

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But.

CX (Customer Experience)

[EXCLUSIVE RESEARCH] Make Your Brand Community Stand Out: What Consumer Want from Their Online.

Jordan Ben, Vesta | December 08 2020

Digital channels have always been a way for people to stay connected but in the time of COVID-19, they have become a lifeline to gather information, exchange ideas, share feelings, and ultimately.

CX (Customer Experience)

Has planning for next year ever been harder?

Mike Sund, ICF Next , Phaedon | December 07 2020

Here’s a rundown of what brands should consider as they approach annual planning for the year ahead.Remember the plan you wrote last year to execute in 2020? And when you had to throw it out in.

CX (Customer Experience)

Reinventing The Guest Experience in Hospitality

Stephanie Cohen, PK Global , PK | December 04 2020

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But.

CX (Customer Experience)

5 Tactics to Optimize Loyalty Between the Transactions

The Kobie Marketing Team , Kobie Marketing | December 03 2020

Most brands focus their marketing energy at driving transactions. From years of experience, they know how to nudge a customer down the sales funnel with a well-timed discount offer or.

Loyalty / Rewards Programs

Here’s Why You Need To Be Using Customer Insights in Marketing

The Formation Team , Formation | December 02 2020

Today’s consumer landscape is vast, and your existing and potential customers likely have their fair share of choices for whatever product or service you are offering. If you want to.

Technology

COVID-19 Survey: Shoppers Report More Visits to Stores and Increased Comfort in the Safety of the.

Dr. John Boyle, PhD, Thomas Brassell, and James Dayton, ICF Next , Phaedon | December 01 2020

In an update to our August survey, American shoppers continue to shop more frequently and report increasing feelings that avoiding stores is not important in slowing the spread of the Coronavirus.

CX (Customer Experience)

[EXCLUSIVE RESEARCH] What Marketers Need to Know: Consumer Sentiment About Facebook & Social Media

Cathy Courtney, Vesta | November 30 2020

Key Highlights:The majority of consumers are concerned about fake news / misinformation, and believe that social media platforms have a responsibility to screen their posts.Consumers feel more.

Technology

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