Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Tips for a Covid Proof Campaign

The Iris Team | January 28 2021

It makes sense that we would want to understand who is out shopping versus who are quarantining and message them accordingly, but it’s not enough to have the data to do that.

Retail Recap Q4 2020: Prime Day Thrives in October, Walmart+’s Impact on Premium Loyalty, and Key.

Jim Tierney, Clarus Commerce | January 28 2021

For many of you, 2020 posed never-before-seen challenges that impacted almost every aspect of life.Retail included.Due to the pandemic, consumer behavior significantly shifted which led to increased.

Moving Forward: The 3 Most Important Loyalty Lessons of 2020, According to Major Brands

Jim Tierney, Clarus Commerce | January 27 2021

Last year we launched a Moving Forward Blog Series, where we asked major brands how they adapted to changing consumer expectations and how it impacted their perspective on customer loyalty during the.

The 3 Qualities a Great Data Science Leader Needs in 2021

The Formation Team , Formation | January 27 2021

To remain afloat in the midst of COVID-19, companies had no other choice but to make significant changes. This included accelerating their digital transformation so they could better address the.

Technology

Going Digital and Thriving During COVID

The Forter Team , Forter | January 26 2021

Forter Chief Marketing Officer Angela Whiteford recently sat down with Christina Callas, EVP, Chief Digital Officer (CDO) from Total Wine & More, to discuss how Total Wine has shifted.

CX (Customer Experience)

The Essential Guide to Customer Acquisition

The Epsilon Team | January 26 2021

Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to.

Technology

Incentivizing Aida, Your Buyer Journey

The Xoxoday Team , Xoxoday | January 25 2021

The idea of AIDA was immortalized by E. St. Elmo Lewis sometime in 1898. It was in that year that this Advertising Hall of Fame inductee first drew the world’s attention to the four fundamental.

Technology

Stuzo Year in Review 2020

Sandra Sydlik, Stuzo , Stuzo | January 25 2021

It's time to reflect on an unexpected year. Find highlights from 2020 below and here's looking forward to 2021!

Technology

New Year, New Approach to Loyalty: What Consumers Want and How Marketers Can Deliver

Tamara Oliverio, Epsilon | January 22 2021

Even in the best of times, customers are capricious. Then throw in a pandemic to the mix…As restrictions waver and realities change, what an individual felt comfortable doing in the.

Top 3 Predictions for CMOs in 2021

The Formation Team , Formation | January 22 2021

Fueled by accelerated digital transformation, the COVID-19 crisis has shifted CMOs’ focus on customer loyalty into overdrive. While Forrester predicts that spending on.

Applying Loss Aversion Bias to Modify Consumer and Employee Behaviour

Rashmi Singanamalli, Xoxoday , Xoxoday | January 21 2021

Why is it so difficult to toss that dress or the shirt that you know you are not going to wear? Or give away that book that has been on the shelf forever, and you haven’t read? Why is it not.

Online Shopping Soars, Masking The Impact of Fraud

The Forter Team , Forter | January 21 2021

By all accounts, it would make sense that when online shopping increases—as it’s currently doing at an exponential rate—so would ecommerce fraud.As online shopping continues to.

Displaying results 1453-1464 (of 2496)

|< < 118 - 119 - 120 - 121 - 122 - 123 - 124 - 125 - 126 - 127 > >|