Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Adapting to a New Reality: How PVH is Shaping its Retail...

The Forter Team , Forter | February 08 2021

Forter Director of Customer Marketing, David Coates, recently sat down with Janelle Spatz, Director of Digital Operations, PVH as part of the NRF 2021 Conference to discuss how one of the world&rsquo.

CX (Customer Experience)

The $42 Billion Co-op Advertising Opportunity: A Win-Win For Retailers and Brands

Lisa Collings | February 08 2021

Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy will support the objectives of your.

How to set up an effective reward strategy [VIDEO]

The Comarch Team , Comarch | February 05 2021

In this #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Strategy & Loyalty Consultant at Comarch, takes the virtual stage to discuss the most common mistake #loyaltyprogram owners make.

How to Use Age Verification to Sell Restricted Products on Your C-Store Mobile App

Melissa West, PDI , PDI | February 05 2021

You may be thinking, “age restricted products, don’t those items sell themselves?” And while it may seem as though items such as cigarettes and beer sell themselves at your.

Technology

Five Things Marketers Should Stop Doing in 2021

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | February 04 2021

I’m not the first person to be ecstatic about leaving 2020 behind us and moving forward to brighter days in 2021. The global pandemic tested our will, forced us to change how we work and live.

Digital / Direct Marketing

Retail Recap Q4 2020: Prime Day Thrives in October, Walmart+’s Impact on Premium Loyalty, and Key.

Jim Tierney, Clarus Commerce | February 04 2021

For many of you, 2020 posed never-before-seen challenges that impacted almost every aspect of life.Retail included.Due to the pandemic, consumer behavior significantly shifted which led to increased.

Loyalty / Rewards Programs

Right Message, Right Context, Reaching those out shopping and dining in-person during Covid

The Iris Team | February 03 2021

Understanding and messaging who is quarantining versus not is vastly important and doable. Simply put, pairing behavioral patterns with personalized messaging, typically observes 200% - 300.

Technology

Block Fraud & Maximize Revenue in the Golden Era of Retail

The Forter Team , Forter | February 03 2021

Beginning in March 2020, rather than driving to the grocery store, families loaded up their online carts with bananas and bagels, and waited for delivery. Instead of heading to their favorite big box.

Technology

Retaining Loyal Customers In An All But Normal Year

Ashley Bisesti, Kobie Marketing , Kobie Marketing | February 02 2021

Most retailers have adapted to the most pressing challenges of COVID-19, finding impressive ways to pivot and stay afloat. However, not every business is adapting to the changed state of the market.

The 9 Premium Loyalty Stats That Every Retailer Needs to Know

Paul Wolfer, Clarus Commerce | February 02 2021

These premium loyalty stats may come as a surprise, but this recent trend isn’t a new concept.People have been paying to be members of Amazon Prime since 2005. And they’ve loved the.

Loyalty / Rewards Programs

Understanding Consumer Behavior in COVID-19: How AI Can Put Your Brand on The Right Path

Dave Knutson, Epsilon | February 01 2021

Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience.

How to Measure Marketing Success in 2021

The Formation Team , Formation | February 01 2021

Going into 2021, B2C companies are aware of the importance of using data to inform their marketing decisions, but might not know how to go about doing this. One of the first steps needs to be.

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