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Supplier-Contributed Blogs

2021 is Email's Time to Shine, Especially as an Outcomes-Based Channel

Kara Trivunovic, Epsilon | February 15 2021

You heard it here first: 2021 will be the year email marketing steps back into the spotlight.In a report released in November 2020, eMarketer shared that “there is ample evidence that.

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What’s Next for the Loyalty Industry? Interview with Mark Johnson from Loyalty360 [Video]

Paul Wolfer, Clarus Commerce | February 15 2021

This interview is part of a series where we ask different thought leaders in the loyalty and retail space to get their perspectives on where we are, where things are headed, and what you should be.

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5 Ways Marketers Can Foster Brand Love [Infographic]

Jordan Ben, Vesta | February 12 2021

What is love? (…baby don’t hurt me…) But really, what is showing or receiving love for a marketer?We won’t pretend that brand love can ever replace actual human love.

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4 Cross-Industry Trends That Will Reshape Experience Management Strategies in 2021

Paul Tiedt, SMG , SMG | February 12 2021

From the emphasis on contactless experiences to the mass migration to new-and-evolving digital channels, it’s impossible to overstate the magnitude of change that took place in 2020. To help.

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Why Retail Experience Matters In The Loyalty Industry

Wendy Culpepper, Kobie , Kobie Marketing | February 11 2021

Loyalty has long been an industry that shifts based on business trends, new technologies and market disruptions. But one thing remains the same, consumer loyalty relies on a seamless customer.

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Appetite for Deception: Fraud Attacks Against Quick-Service Restaurants

DANIEL SHKEDI, Forter , Forter | February 11 2021

Following the outbreak of COVID-19 in the early months of 2020, the world has gone through one of the most dramatic shake-ups in recent memory. Global panic, government-enforced lockdowns, combined.

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Is loyalty dead—or just different?

Guy Cierzan, ICF Next , Phaedon | February 10 2021

2021 is the year to focus on the ways that broadening your loyalty aperture can drive COVID-19 business recovery.Now that we’re a few weeks into 2021, you’ve probably had your fill of.

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Are You on the Right Path to Offer Campaign Success?

The Formation Team , Formation | February 10 2021

There's no doubt that 2020 threw some curveballs at your marketing efforts. First there was the global pandemic that changed how and where people buy. Then came an economic crisis that made.

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2021 Loyalty Resolutions: 7 Actions to Build a Better Loyalty Program in the New Year

Paul Wolfer, Clarus Commerce | February 09 2021

It’s the time of year when people are thinking about cutting carbs, reading more books, and trying to become the best versions of themselves – But have you thought about your 2021 loyalty.

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3 Experience Management Tenets Executives Should Adopt This Year

Stephanie Ayers | Chief Marketing Officer , SMG | February 09 2021

While the curveball that was 2020 is behind us, many of us in the experience management (XM) space are still getting our arms around the magnitude of change in our programs as we rapidly adapted to.

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Adapting to a New Reality: How PVH is Shaping its Retail...

The Forter Team , Forter | February 08 2021

Forter Director of Customer Marketing, David Coates, recently sat down with Janelle Spatz, Director of Digital Operations, PVH as part of the NRF 2021 Conference to discuss how one of the world&rsquo.

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The $42 Billion Co-op Advertising Opportunity: A Win-Win For Retailers and Brands

Lisa Collings | February 08 2021

Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy will support the objectives of your.

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