Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Public Transit Operators Can Get on Board with Loyalty

Jade McFarland, HTK , HTK Limited | March 25 2021

There’s one mode of transport that’s no stranger to the loyalty program. From frequent flyer miles to members’ only lounges, airline schemes are abundant, driving both profit and.

Extended Mobile Ecosystems Present Opportunities and Challenges: Sim Management is Central to.

The Evolving Systems Team , Evolving Systems | March 25 2021

With mobile ecosystems rapidly evolving, challenges and opportunities are being presented at equal pace. Mobile Network Operators (MNOs) accumulating a raft of new applications central to delivering.

Technology

17 Staggering Customer Loyalty Stats That Will Change Your Perspective

Paul Wolfer, Clarus Commerce | March 24 2021

Lots of consumers belong to loyalty programs. That may make it seem like there are a lot of loyal customers out there, but these 17 customer loyalty stats say otherwise.Just about every retailer has.

Loyalty / Rewards Programs

Machine Learning in Loyalty Fraud Detection

The Comarch Team , Comarch | March 24 2021

In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means.

Technology

Customer Retention Measurement: 10 Key Metrics to Track

The Formation Team , Formation | March 23 2021

In 2021, brands are prioritizing customer retention. And in order to know how well your business is doing at maintaining customers, you must measure your success with customer retention metrics and.

Leveraging a CDP: How a Customer Data Platform Can Enhance Your Marketing

Epsilon Marketing Team | March 23 2021

The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified.

Technology

Reimagine Rebate Programs To Improve Channel Relationships

Ashish Kothari, Salesforce , Salesforce | March 22 2021

This scenario is much more common than it should be: you’re checking the monthly channel sales numbers and the results are disappointing. The rebate program you put in place to incentivize.

Technology

Why Your Business Needs Fraud Analytics

The Forter Team , Forter | March 22 2021

The number of online transactions has risen dramatically in recent months as a vast majority of consumers shifted from shopping primarily in-store to shopping online. Fraudsters have noticed the rise.

Technology

What to Know Before you Go: Health Passports

The EA+ Team , EA + | March 19 2021

We’re all ready for GOOD NEWS, aren’t we? As COVID-19 vaccines become available and the pandemic starts to recede, you can expect more opportunities to enjoy travel again. This year also.

Technology

How Personalized Data Helps CMOs Drive Marketing Performance

Emily Fultz, Salesforce , Salesforce | March 19 2021

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?Chief marketing officers (CMOs) have faced an uphill battle.

Murphy Drive Rewards Ranked #1 Gas Station Loyalty Program by Newsweek

Sandra Sydlik, Stuzo , Stuzo | March 18 2021

Stuzo congratulates Murphy USA on its incredible achievement wherein its Murphy Drive Rewards program was ranked the #1 Gas Station loyalty program in Newsweek’s “America’s Best.

Predictive Modeling in a World of Uncertainty

The Formation Team , Formation | March 18 2021

We’ve already seen how COVID-19 has changed consumer behaviors and business outcomes in the short term, but what about the long term? The constant fluctuation of case rates, openings.

Technology

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