Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Pure Archery Group Gathers Behavioral Data at Scale to Deliver Truly-Personalized Email & SMS Offers

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | February 23 2021

The outdoor sports and recreation vertical is an ultra-competitive space. Leading brands typically spend millions on "feature wars" to differentiate their products and services from.

Technology

3 Ways to Provide Customers With an Optimal Mobile Experience

Charlie Moore, SMG , SMG | February 22 2021

As of last June, 81% of Americans owned a smartphone. In the throes of this convenience revolution—as more consumers turn to their phones for research and to make purchases—the.

Mobile

2021 Loyalty Industry Data Study – Insights, Challenges & Plans from Today’s Retailers [Data Study]

The Clarus Commerce Team | February 22 2021

No one could have predicted that the marketing strategies presented in January 2020 would become obsolete in March as businesses executed a quick pivot to digital experiences due to COVID-19.

Technology

How to Avoid Fumbling a Precarious Super Bowl Season

Jeremy Mullman, ICF Next , Phaedon | February 22 2021

For marketers, there’s no bigger bet than a Super Bowl ad.This year, advertisers will reportedly pay $5.5 million for 30 seconds of airtime, a massive investment justified by an audience that.

Digital / Direct Marketing

Bank Marketing Reimagined: Leaning Into Digital

Joline Hegi, Epsilon | February 19 2021

With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first.

3 Ways Restaurants Can Deliver Superior Service + Continue to Evolve The Customer Experience

Paul Tiedt, SMG , SMG | February 19 2021

As we enter into a new phase of the pandemic—one of colder temperatures, a potential third wave, and the added threat of cold + flu season—businesses relying on outside service will once.

Customer Engagement

You Know That We Are Living in a PSD2 World (and a PSD2 World Needs Fraud Protection)

The Forter Team , Forter | February 18 2021

Being a material girl was much easier in 1985; the recent global pandemic has steered people away from brick-and-mortar shops and into the socially distanced eCommerce arms, and the Revised Payment.

Technology

2021 Loyalty Industry Data Study – The 5 Most Important Stats Retailers Need to Know

Jim Tierney, Clarus Commerce | February 18 2021

The pandemic drastically changed retail and consumer behavior last year and, maybe, forever.Those new behaviors, along with magnified expectations, have led to a laser focus on loyalty.What does the.

Technology

5 Behavioral Segmentation Examples and How to Improve Them

The Formation Team , Formation | February 17 2021

Customer behavioral data has become a high-value asset to marketing teams, brands and companies large and small. But what exactly are they all doing with this data? One common use is behavioral.

Technology

The Web Hosting Maturity Scale

ICF Next Team , Phaedon | February 17 2021

How can organizations stay nimble while making sense of all the latest products, methodologies, and technologies?Our Web Hosting Maturity Scale can help you determine where you are today, where you.

Technology

5 Tech Capabilities Experience Management Programs Need to Support Complex Enterprises

Bennett Gamel, SMG , SMG | February 16 2021

While most brands understand the importance of customer + employee feedback and have some sort of experience management (XM) solution in place, many lack the actionable insights necessary to create.

Technology

PSD2 and Personalising Customer Experience

GALIT SHANI-MICHEL, Forter , Forter | February 16 2021

The eCommerce world is increasingly competitive, especially as more and more consumers turn to online shopping due to Covid-19 and the need to socially distance.Businesses that want to maintain a.

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