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Supplier-Contributed Blogs

How Unilever Improved Customer Identity Recognition Five-Fold In Six Weeks

Dana Moroze, Epsilon | March 03 2021

The Unilever U.S. team had identity challenges: For years customers received emails and visited the website, but not always by clicking through Unilever’s emails. Those website visits were.

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Personalized Consumer Journey [VIDEO]

The Comarch Team , Comarch | March 02 2021

In this week’s episode of #loyaltyexpertsvoice, Katarzyna Włodarczyk, Business Development Manager at Comarch Spain, explains how you can build personalized customer journeys. Not only does she.

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There's More to Loyalty Than Loyalty

The Evolving Systems Team , Evolving Systems | March 02 2021

If you want to embed loyalty into your brand as a standard behavior the first step isn’t simply the fine-tuning of your existing Customer Value and Loyalty programs.That would amount to flying.

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Leaving Your Supermarket Loyalty Legacy Behind

Andy Kulina, Cheetah Digital , Marigold Engage + by Marigold | March 01 2021

Let me recap the last 20 years of evolution in the European Supermarket Loyalty sector for you:2000: Swipe/scan a card, get some points, redeem them for a voucher you can use in-store.2020: .

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New Loyalty Study Reveals 95% of Retailers Have Discussed Launching a Premium Loyalty Program This.

Jim Tierney, Clarus Commerce | March 01 2021

Premium loyalty programs aren’t new, but they’ve been on the rise for the past few years, and for good reason.Customer loyalty is harder than ever, and many traditional loyalty programs.

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Forter Presents: Suite Talks Featuring Total Wine & More

The Forter Team , Forter | February 26 2021

Going Digital and Thriving During COVIDForter Chief Marketing Officer Angela Whiteford recently sat down with Christina Callas EVP, Chief Digital Officer (CDO) from Total Wine & More.

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Fast Food, Faster Rewards – How McDonald’s and Burger King Hope to Build More Customer Loyalty in.

Jim Tierney, Clarus Commerce | February 26 2021

Starbucks and Chipotle have created millions of brand advocates through their respective loyalty programs.Starbucks Rewards has nearly 20 million members while Chipotle Rewards has nearly the same.

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3 Ways to Provide Safe Service + Elevate Your Customer Experience Management Program in a Pandemic.

Josie Gaeckle, SMG , SMG | February 25 2021

The heightened expectation for a safe + clean experience has left brands across industries questioning: Do customers still want in-person assistance?Recent SMG research confirms: Yes.

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Proven Loyalty Effect [VIDEO]

The Comarch Team , Comarch | February 25 2021

In this week’s episode of #loyaltyexpertsvoice​, @Jakub Dembiński, Head of Business Development at Comarch, talks about “the loyalty effect,” specifically how today’s.

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Customer Segmentation Models: A Better Approach for 2021

The Formation Team , Formation | February 24 2021

When customers are passionate about you, they’re more likely to choose you over competitors and stick with you (in good times and bad). If you offer them personalized, individualized messaging.

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How Brands Are Rethinking Retail With Premium Loyalty Programs in 2021

Jim Tierney, Clarus Commerce | February 24 2021

Earning customer loyalty has gotten harder for retailers.Consider that nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before.COVID-19.

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New Channels Are Creating New Opportunities for Fraud and Abuse

The Forter Team , Forter | February 23 2021

When a global pandemic made the world wary of being indoors amongst strangers in 2020, merchants everywhere took stock and reassessed how to get their goods to consumers.Once thriving brick-and.

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