Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Decisioning

Shi Bu, The Lacek Group , The Lacek Group | April 12 2021

Making a decision can be a simple task, like what to eat for dinner, or a monumental choice, like finding a spouse.Decisioning, on the other hand, is decision-making by means of computational.

Technology

Front-Line Managers are Key to Hybrid Work Engagement

Matt Silverman, ICF Next , Phaedon | April 12 2021

Often overlooked, line managers play a crucial role in mitigating negative employee sentiment while fostering an inclusive and strong workforce culture.As more people are vaccinated against COVID.

Employee Engagement/Training

Creating a Brand Community

The Comarch Team , Comarch | April 09 2021

In this episode of the #loyaltyexpertsvoice series, we’ve got Christopher Sandstrom, Director of Marketing at Comarch North America, talking about building a strong #community of brand.

Get Out of the Way and Let Your Customers Buy

Dan Greenberg, Cheetah Digital , Marigold Engage + by Marigold | April 09 2021

Today, we're featuring a guest post from Dan Greenberg of Skipify. When a customer makes a decision to purchase something, you have a very brief window of time where that.

The 9 Most Important Loyalty Program KPIs

Jim Tierney, Clarus Commerce | April 08 2021

Tracking your loyalty program KPIs and optimizing your program over time to keep it fresh and relevant is crucial to its long-term success.After all, launching a loyalty program is a huge feat in.

Loyalty / Rewards Programs

Data Curation: Four Ways to Connect the Dots

The Lacek Group Team , The Lacek Group | April 08 2021

Remember that old connect-the-dots game—the one a parent or friend likely taught you as a kid? You draw a bunch of dots in a pattern of squares and then take turns connecting one dot to another.

Deepen Customer Loyalty with Mobile App Gamification

Rebecca George, Capillary Technology , Capillary Technologies | April 07 2021

The human mind loves games.Around us, from millennials playing CandyCrush for hours on social media to gamblers losing all their money in casinos, there are plenty of examples of how games can be.

Loyalty / Rewards Programs

Why Cutting Elite Status Eligibility Qualifications is a Smart Move for Best Western

Jim Tierney, Clarus Commerce | April 07 2021

Since the pandemic began, many brands have been playing from behind due to store closings, a massive shift to online purchases, and limitless consumer options.While loyalty was hard for brands in the.

Derive More Value From Your Customer Experience Program Through Data Integration With Out-of-Box.

Ashley Edgar, SMG , SMG | April 06 2021

While most brands have adapted and stood up multiple listening points for feedback and engagement across the ever-growing network of customer touchpoints, this information is often disparate and.

Personalize Your Tech Stack (Whatever It Is) to Improve Customer Value Management

Julie Bustos, The Lacek Group , The Lacek Group | April 06 2021

Remember those old geometry proofs you hated in high school? Or maybe you liked them like I did. Regardless, a geometry proof is a pretty good metaphor for the conundrum that marketers are finding.

Channel the Power of Communication

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | April 05 2021

With every brand trying to sell you something, it’s no surprise that the Internet is chock full of content and marketing messages.But which messages or ads do you really remember?If you spend.

With Google's Announcement on Alternative Identifiers, First-Party Data Remains King

Sara Camden, Epsilon | April 05 2021

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated.

CX (Customer Experience)

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