Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Forter Presents: Suite Talks Featuring Edible Arrangements

The Forter Team , Forter | March 11 2021

As part of the Suite Talks series, Forter CEO and Co-Founder Michael Reitblat recently sat down with Edible Arrangements President and COO Cheikh Mboup to discuss how Edible Arrangements shifted its.

Brand Loyalty And CVML Programs That Help To Build Long-Term Relationships

The Evolving Systems Team , Evolving Systems | March 10 2021

Let’s Talk About Brand Loyalty And CVML Programs That Help To Build Long-Term Relationships In marketing, brand loyalty consists of a consumer's commitment to repurchase products or.

Loyalty / Rewards Programs

Celebrate Your Customer: Do These 8 Things to Improve Birthday & Milestone Programs

Bruce Swann, Cheetah Digital , Marigold Engage + by Marigold | March 10 2021

Everyone loves moments when a family member or friend remembers something about you and shares that with you, like a birthday, anniversary, or memory. Those moments are meaningful ways to connect.

New Data Reveals 90% of Retailers Say Expanding Their Loyalty Program is a 2021 Priority

Jim Tierney, Clarus Commerce | March 09 2021

A new year is always a good time to make a resolution and deliver on it.As 2020 slowly fades in everyone’s collective memory, the impact from it is real.From a customer loyalty perspective, you.

Return to Sender: Reducing the Hidden Costs of Returns Abuse

The Forter Team , Forter | March 09 2021

Giving your loyal customers the experience they deserveWith a shifting global commerce climate, flexible returns policies are no longer the exception, but the rule. Merchant returns policies help.

CX (Customer Experience)

Breach Prevention Basics: Cybersecurity Lessons from the SolarWinds Attacks

TOM CALLAHAN, PDI SOFTWARE , PDI | March 08 2021

We live in a world of clickbait and algorithms that favor the most extreme titles, opinions and content. Add in the real challenges individuals and corporations faced over the last 12 months, and we.

Technology

The power of customer data [VIDEO]

The Comarch Team , Comarch | March 08 2021

This #loyaltyexpertsvoice episode features Bartosz Demczuk, Comarch's Consulting Director for the Middle East & Asia markets, explaining why collecting #customerdata is so important these.

Loyalty / Rewards Programs

Delivering Email Best Practices by the Boatload with Norwegian Cruise Line [Guide]

Julian Bracey-Davis, Cheetah Digital , Marigold Engage + by Marigold | March 05 2021

At Cheetah Digital, we’re fortunate to work with some of the biggest and most respected names in the travel and hospitality industry, including brands located all across the seven seas. .

The History of Customer Loyalty Programs

Sandra Sydlik, Stuzo , Stuzo | March 05 2021

As early as the 1700s, retailers started implementing programs to create loyal customers. Today, technology has empowered the customer with more information, choice, and flexibility than ever before,.

Loyalty / Rewards Programs

Protecting Your Business Across 100% of the Purchasing Journey

The Forter Team , Forter | March 04 2021

Customers interact with merchants in numerous ways – through websites, mobile apps, and brick and mortar stores.Today, the purchasing journey spans across devices, platforms, and locations as.

Technology

Why Loyalty Program Differentiation is Key to Increasing Customer Engagement

Jim Tierney, Clarus Commerce | March 04 2021

Brands spend a tremendous amount of time and money on differentiation.From product to price point to marketing to customer experience, it’s one of the biggest topics in retail.So, what about.

Loyalty / Rewards Programs

Why 2021 Is the Year of Speed, Agility and Experimentation

The Formation Team , Formation | March 03 2021

The coronavirus pandemic has changed businesses forever. Companies have been pushed to the brink of crisis, resorting to cutting staff and budgets if they were unable to adapt to the new.

Technology

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