/  Supplier-Contributed Blogs

Supplier-Contributed Blogs

77% of CEOs Signal Market Shift To Business of Experience

Yusuf Tayob, Salesforce , Salesforce | April 20 2021

To remain relevant and grow as a business, a vast majority of leaders say their company will fundamentally change how it engages with customersFirst came customer experience. The much-needed employee.

READ MORE

Mixing up the perfect digital formula for luxury beauty brand L'Occitane

Epsilon Marketing Team | April 20 2021

“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story.

READ MORE

5 Reasons Why You Should Consider Offering a Paid Loyalty Program

Paul Wolfer, Clarus Commerce | April 19 2021

As paid loyalty programs continue to gain popularity, many retailers are asking themselves if they should consider offering one to their customers.This approach takes the traditional loyalty model of.

READ MORE

Data Measurement: It's Time to Level Up

Shi Bu, The Lacek Group , The Lacek Group | April 19 2021

Measurement is paramount in marketing today. Every decision we make as marketers to enhance efficiency and effectiveness must be measured before it can be assessed, either directly or indirectly.

READ MORE

Capture Deeper Online Community Insights with Eye Tracking, Facial Coding and More

Cathy Courtney, Vesta | April 16 2021

Consumers demand experiences that speak to their deepest emotions and true feelings. Yet we all know that data is drying up and trends are moving faster then ever. How can you stay on top of key.

READ MORE

How Can I Reduce False Declines?

The Forter Team , Forter | April 16 2021

As an e-commerce business owner, there’s a good chance that you’re missing out on more potential business than you might think.Why is this?Two words: False declines.We’ve.

READ MORE

The CPRA and Targeted Advertising

Michael Mcsunas, Prizelogic , Prizelogic | April 15 2021

Even though the California Consumer Protection Act (the “CCPA”) is still wet behind the ears – only becoming effective on January 1, 2020 – California voters decided in.

READ MORE

How to Manage the Security Threats Hitting Your Business

Tom Callahan, PDI , PDI | April 15 2021

In today’s “smart,” connected world, cybercriminals and their tools are having a field day. Anything connected to the internet is within reach as bad actors execute phishing.

READ MORE

Act on the Right Data to Grow Relationships within Retail Loyalty

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | April 14 2021

As we move deeper into 2021, many of us will be encountering a changed landscape, especially retailers and retail marketers. In a recent survey done by Gartner, analysts found that CMOs are more.

READ MORE

Designing an Effective Fuel Retail Loyalty Program

Rebecca George, Capillary Technology , Capillary Technologies | April 14 2021

When it comes to garnering customer loyalty, Oil and Gas Retail companies face unique challenges. For one, fuel prices are highly regulated by the government and fluctuate with changes in the.

READ MORE

The Road Ahead For Bleisure Marketing: Engaging Remote Workers

Armita Ayrempour, Epsilon | April 13 2021

Not so long ago, "bleisure"—a term coined about a decade ago to describe the combining of business and leisure travel—was hot. Travel marketers everywhere were talking about the.

READ MORE

Clarus Commerce Named a Preferred Supplier in Loyalty360 Technology Today Report

Jim Tierney, Clarus Commerce | April 13 2021

While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex MarTech landscape.In its assessment of the MarTech landscape, Loyalty360.

READ MORE
Displaying results 1381-1392 (of 2541)
 |<  <  112 - 113 - 114 - 115 - 116 - 117 - 118 - 119 - 120 - 121  >  >|