Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Personalized Data Helps CMOs Drive Marketing Performance

Emily Fultz, Salesforce , Salesforce | March 19 2021

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?Chief marketing officers (CMOs) have faced an uphill battle.

Murphy Drive Rewards Ranked #1 Gas Station Loyalty Program by Newsweek

Sandra Sydlik, Stuzo , Stuzo | March 18 2021

Stuzo congratulates Murphy USA on its incredible achievement wherein its Murphy Drive Rewards program was ranked the #1 Gas Station loyalty program in Newsweek’s “America’s Best.

Predictive Modeling in a World of Uncertainty

The Formation Team , Formation | March 18 2021

We’ve already seen how COVID-19 has changed consumer behaviors and business outcomes in the short term, but what about the long term? The constant fluctuation of case rates, openings.

Technology

Customer Loyalty: The Name of the Game

The Evolving Systems Team , Evolving Systems | March 17 2021

Is it only a game? As a young graduate student at Harvard in the 60s, the psychologist and behaviorist B.F Skinner devised an experiment. It involved putting pigeons in a box that.

Gamification

How to Ensure Business Continuity and Customer Satisfaction

DAWN DESAI, PDI , PDI | March 17 2021

Defining success for any vision begins with asking, “What does success look like?” As with any good strategy, we begin the year with a clear set of objectives and key results to measure.

Customer Service / Satisfaction

As seen in Loyalty360: Consumer Community Grows Veggies Made Great Brand

Cathy Courtney, Vesta | March 16 2021

Veggies Made Great Senior Brand Manager, Christine Luongo, contributed insights into building customer loyalty in a recent article for Loyalty360. The following article was originally published .

Loyalty / Rewards Programs

“Coffee with Comarch Loyalty” - New Vodcast Featuring Executives Speaking Candidly About Customer.

The Comarch Team , Comarch | March 16 2021

Comarch’s new vodcast series: "Coffee with Comarch Loyalty" will feature brand and retail loyalty experts from both household-name brands and up-and-coming companies. Take a.

Loyalty / Rewards Programs

What Makes Customers Willing to Pay for a Loyalty Program?

Jim Tierney, Clarus Commerce | March 15 2021

Have you ever wondered what makes customers willing to pay for a loyalty program?Our 2020 Premium Loyalty Data Study found that 70% of consumers would be willing to join a premium loyalty.

Loyalty / Rewards Programs

Advantages of CDP-driven Loyalty Programs

Dominic Machado, Capillary Technologies , Capillary Technologies | March 15 2021

Even before COVID-19 shook the world and forever transformed customer behavior and the digital landscape, Customer Data Platforms were generating quite a lot of interest. *Google Trends snapshot.

Loyalty / Rewards Programs

Jebbit Expands Footprint With Shopify App Store Launch and Klaviyo Partnership

Marketing Team, Jebbit , Jebbit | March 12 2021

Ecommerce Marketers Can Now Create Beautiful Custom Quizzes in their Shopify Storefronts and Automate Email Personalization Fueled By First-Party Data.View the original press release here. Keep.

Emotional Connection: Stop and Shop’s Journey to a Human-Centric Approach In a Rapidly Evolving.

The ICF Next Team , Phaedon | March 12 2021

Stop and Shop has been a neighborhood grocer across the Northeast for more than a century. Known for its convenient locations, it leads in market share among its traditional competitors with 413.

Webinar: How to Protect Contactless Payments and Grow Revenue Using Identity Trust Data

Sandra Sydlik, Stuzo , Stuzo | March 11 2021

Learn best practices to navigate new fraud trends and maintain business growth while enhancing the customer journey.Discussion topics will include how to:Protect and accelerate contactless.

Technology

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