Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Personalize Your Tech Stack (Whatever It Is) to Improve Customer Value Management

Julie Bustos, The Lacek Group , The Lacek Group | April 06 2021

Remember those old geometry proofs you hated in high school? Or maybe you liked them like I did. Regardless, a geometry proof is a pretty good metaphor for the conundrum that marketers are finding.

Channel the Power of Communication

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | April 05 2021

With every brand trying to sell you something, it’s no surprise that the Internet is chock full of content and marketing messages.But which messages or ads do you really remember?If you spend.

With Google's Announcement on Alternative Identifiers, First-Party Data Remains King

Sara Camden, Epsilon | April 05 2021

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated.

CX (Customer Experience)

New Shoppers Are Falling Out of Your Funnel at an Alarming Rate

The Forter Team , Forter | April 02 2021

The COVID climate has prompted more shoppers than ever before to shift to digital channels. Today’s volume of new online shoppers is 2x greater than pre COVID-19 levels. However, these new.

Designing an Effective Mobile Loyalty Program

Dominic Machado, Capillary Technologies , Capillary Technologies | April 02 2021

Unleashing the full potential of mobile With smartphones accounting for 84% of the 2019 holiday season shopping, mobile loyalty programs present a clear and present.

How to Supercharge Recovery Using Consumer Habits

The ICF Next Team , Phaedon | April 01 2021

2021 has travel and hospitality brands poised for a long-awaited recovery from the COVID-19 pandemic. But this promised recovery will not look like anything that came before. Consumer habits and.

Customer Engagement

Why Urban Outfitters’ New Membership Loyalty Program is the Right Move

Jim Tierney, Clarus Commerce | April 01 2021

Fourth-quarter sales at Urban Outfitters fell 7%, prompting company officials to find a way to spark sales growth and increase customer engagement.Along with the drop in sales, Urban Outfitters .

Loyalty / Rewards Programs

Zero In on Zero-party Data to Jump-Start Customer Engagement

Charlie Heitzig, The Lacek Group , The Lacek Group | March 31 2021

Zero-party data is heating up.Google the term and you’ll find thousands of results, from simple definitions to “complete” guides, and even an article calling zero-party data the.

We Looked at Online Shopping Statistics From One Billion Global Shoppers — Here’s What We Found

Caila Schwartz, Salesforce , Salesforce | March 31 2021

What can ecommerce browsing and buying habits in 51 countries tell us about the digital surge – and what’s next for brands?2020 was the year digital transformation became more than a.

You Need Tailored ML Models to Effectively Prevent Fraud

The Forter Team , Forter | March 30 2021

Every organization that conducts transactions online battles fraud. However, not every organization faces the same types of fraud nor do they approach fraud prevention in the same way. Some.

Technology

New Data Reveals Loyalty Marketers’ 2021 Priorities [Webinar Recap]

Jim Tierney, Clarus Commerce | March 30 2021

Did you know that 90% of retailers say expanding their respective loyalty programs is a priority for 2021?There has been plenty of change in the past year, thanks to COVID-19 and its.

2020 & Beyond: Adapt, Automate, and Accelerate!

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | March 29 2021

No man is an islandCommunity & connections are integral to humans and we tend to do badly when isolated from each other.The irony is that it took us a pandemic to realize the need for building.

Technology

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