Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Designing an Effective Fuel Retail Loyalty Program

Rebecca George, Capillary Technology , Capillary Technologies | April 14 2021

When it comes to garnering customer loyalty, Oil and Gas Retail companies face unique challenges. For one, fuel prices are highly regulated by the government and fluctuate with changes in the.

Loyalty / Rewards Programs

The Road Ahead For Bleisure Marketing: Engaging Remote Workers

Armita Ayrempour, Epsilon | April 13 2021

Not so long ago, "bleisure"—a term coined about a decade ago to describe the combining of business and leisure travel—was hot. Travel marketers everywhere were talking about the.

Employee Engagement/Training

Clarus Commerce Named a Preferred Supplier in Loyalty360 Technology Today Report

Jim Tierney, Clarus Commerce | April 13 2021

While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex MarTech landscape.In its assessment of the MarTech landscape, Loyalty360.

Decisioning

Shi Bu, The Lacek Group , The Lacek Group | April 12 2021

Making a decision can be a simple task, like what to eat for dinner, or a monumental choice, like finding a spouse.Decisioning, on the other hand, is decision-making by means of computational.

Technology

Front-Line Managers are Key to Hybrid Work Engagement

Matt Silverman, ICF Next , Phaedon | April 12 2021

Often overlooked, line managers play a crucial role in mitigating negative employee sentiment while fostering an inclusive and strong workforce culture.As more people are vaccinated against COVID.

Employee Engagement/Training

Creating a Brand Community

The Comarch Team , Comarch | April 09 2021

In this episode of the #loyaltyexpertsvoice series, we’ve got Christopher Sandstrom, Director of Marketing at Comarch North America, talking about building a strong #community of brand.

Get Out of the Way and Let Your Customers Buy

Dan Greenberg, Cheetah Digital , Marigold Engage + by Marigold | April 09 2021

Today, we're featuring a guest post from Dan Greenberg of Skipify. When a customer makes a decision to purchase something, you have a very brief window of time where that.

The 9 Most Important Loyalty Program KPIs

Jim Tierney, Clarus Commerce | April 08 2021

Tracking your loyalty program KPIs and optimizing your program over time to keep it fresh and relevant is crucial to its long-term success.After all, launching a loyalty program is a huge feat in.

Loyalty / Rewards Programs

Data Curation: Four Ways to Connect the Dots

The Lacek Group Team , The Lacek Group | April 08 2021

Remember that old connect-the-dots game—the one a parent or friend likely taught you as a kid? You draw a bunch of dots in a pattern of squares and then take turns connecting one dot to another.

Deepen Customer Loyalty with Mobile App Gamification

Rebecca George, Capillary Technology , Capillary Technologies | April 07 2021

The human mind loves games.Around us, from millennials playing CandyCrush for hours on social media to gamblers losing all their money in casinos, there are plenty of examples of how games can be.

Loyalty / Rewards Programs

Why Cutting Elite Status Eligibility Qualifications is a Smart Move for Best Western

Jim Tierney, Clarus Commerce | April 07 2021

Since the pandemic began, many brands have been playing from behind due to store closings, a massive shift to online purchases, and limitless consumer options.While loyalty was hard for brands in the.

Derive More Value From Your Customer Experience Program Through Data Integration With Out-of-Box.

Ashley Edgar, SMG , SMG | April 06 2021

While most brands have adapted and stood up multiple listening points for feedback and engagement across the ever-growing network of customer touchpoints, this information is often disparate and.

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